Mobile Marketing | Page 6

Success is never guaranteed but when we get the basics right, it is much more likely.

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.

If you're looking for new customers, look no further than the people already using your product.

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.

Surely, both platforms offer benefits, but should one be prioritized over the other?

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.

When your users are teetering, subtle push them to come back with targeted messages.

'Why don't AT&T and Verizon offer unlimited data plans?' asked T-Mobile CEO John Legere at the company's latest Uncarrier event. 'They're greedy bastards.'

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.

Streamline your mobile marketing strategy with these easy-to-use tools.