T-Mobile Announces Data-Free Music Streaming, iPhone Test-Drive Program 'Why don't AT&T and Verizon offer unlimited data plans?' asked T-Mobile CEO John Legere at the company's latest Uncarrier event. 'They're greedy bastards.'

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

The day after Amazon unveiled its first-ever Fire smartphone in Seattle, T-Mobile took to the stage in Washington to share some scorching news of its own.

At the company's Un-carrier 5.0 event, it addressed two frequent pain points for shoppers on the hunt for mobile service: that streaming music eats up costly data provisions, and an exceptionally high "buyer's remorse" that it says is experienced by a majority of wireless consumers.

Accordingly, T-Mobile is rolling out a Test Drive program, whereby consumers can now opt to receive an iPhone 5s and unlimited nationwide service for a "seven-day spin at no cost whatsoever."

This initiative aims to let consumers know how the phone and network will truly function in their day-to-day lives.

Related: T-Mobile 'Sticks It' to Competition, Will Cover Early Termination Fees

To address costly music consumption, the company will enable users to stream content via most popular providers without charging them for data use. Participating services include Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker and Spotify -- marking an effort to "put [T-Mobile's] LTE network's data muscle on full display," the company said.

Additionally, T-Mobile introduced a music streaming service of its own. Fittingly dubbed unRadio and created in collaboration with Rhapsody, the service is ad-free and enables unlimited song-skipping for a monthly fee of $4.

Of course, it wouldn't be a T-Mobile event without a signature tirade courtesy of the company's uproariously forthright CEO, John Legere, who called competitors AT&T and Verizon "high and mighty duopolists that are raping you for every penny that you have."

Of T-Mobile's quest to course-correct a mobile industry it perceives as outdated and inequitable, Legere vowed: "We will not stop."

Related: In Push For T-Mobile Takeover, Sprint Owner Calls U.S. Broadband Sluggish, Overpriced

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This 31-Year-Old Spends 2 Hours Per Week On His $3,000-a-Month Passive Income Side Hustle: 'Trust Your Vision'

Hansel Moore's home office "wasn't cutting it" — so he found another place to be creative.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Chevron Announces Layoffs Affecting Up to 8,000 Workers: 'Stronger Long-Term Competitiveness'

The oil producer said the layoffs are part of a cost-cutting initiative.

Leadership

Why The Wisest Leaders Listen First Before They Act

If talking isn't getting you ahead, try listening instead. The advantages of truly hearing others are as transformational in business as they are in our personal lives.