Get All Access for $5/mo

T-Mobile 'Sticks It' to Competition, Will Cover Early Termination Fees The nation's fourth largest carrier is offering up to $650 to customers who terminate their contracts with competing carriers and join T-Mobile's fast-growing network.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

T-Mobile is doubling down on its commitment to unshackle consumers from the ironclad cell phone contracts that have become an industry standard.

The company, which has dubbed itself the "un-carrier," will pay early-termination fees of up to $650 -- on up to five total lines -- for individual customers or families who opt to trade in their devices and port their numbers to T-Mobile's service network.

In pursuit of so-called "contract freedom," T-Mobile will offer up to $300 for every device that is exchanged and up to $350 to cover termination fees.

This is not the first time that T-Mobile has sought to break away from competitors like AT&T, Verizon and Sprint, who operate on binding and penalty-laden two-year agreements.

Related: T-Mobile Eliminates International Data Fees for Individuals and Businesses

Last October, T-Mobile announced that it would eliminate international roaming fees by offering unlimited data and texting abroad in over 100 countries while offering a global flat rate of 20 cents per minute on voice calls.

T-Mobile's CEO, John Legere, is relishing in the company's latest news and therein his own cementing status as an industry rebel.

After crashing -- and being unceremoniously kicked out of -- an AT&T party at CES on Monday, he announced the company's latest initiative onstage in Vegas yesterday while clutching a Red Bull in an expletive-ridden rant.

"This industry blows," he said of T-Mobile's competition. "You'll see how easy it is to tell them where to stick it."

Legere also noted that T-Mobile -- the fourth largest carrier in the world -- added 4.4 million new users in 2013, making it the fastest-growing wireless company in America.

Related: After Snapping Up Sprint, SoftBank Sets Sights on T-Mobile

Geoff Weiss

Staff Writer. Frequently covers digital media.

Geoff Weiss is a staff writer at Entrepreneur.com who frequently covers digital media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.