3 Push Notification Strategies to Increase App Engagement When your users are teetering, subtle push them to come back with targeted messages.

By Rahul Varshneya

Opinions expressed by Entrepreneur contributors are their own.

Mobile push notifications can engage your users when your app is not in an active state.

Because most users don't go back to apps after using it once for lack of engaging content, push notifications are vital.

Related: Customer Retention Begins on the Front Lines

There are many forms of engagement through push notifications. Try one or more from the following based on your app and its customers:

1. Getting users back. Customer retention is an important metric when tracking traction for your app. The way to bring back users who have downloaded your app and haven't come back to it beyond the first or first few times is to send them subtle reminder messages that tempt them back or make them want to be a part of the conversation.

Twitter does this well for disengaged users by notifying them of what their connections are currently talking about. Similarly, SnipSnap gives users gentle personalized reminders to use coupons.

2. Offers and deals. Who isn't looking for a good deal? Push notifications will help to not only send out what's new, but through targeted and optimized analytics, you can send out notifications that are relevant to the customer and at the most appropriate times.

For example, one of the biggest challenges with ecommerce is dealing with people who abandon their shopping carts after placing items in it. What if the ecommerce merchant were to send the same customer a deal on the same item or a similar one after they've abandoned the shopping cart?

Related: Lure Teetering Customers With Digital Coupons (Infographic)

Geo-location services can also be tapped. SnipSnap sends out reminders to use a coupon when the user is near the appropriate store.

3. Helpful content. I have a couple of accounts from different banks. I have apps from both the banks. One sends me a push notification every week with my balance and every time there's any activity in my account. The other doesn't. Which one am I more likely to be engaged with? No points for guessing this one.

Just like that, the one with the engagement receives more business from me.

Figure out ways where you can use content to update your users without being intrusive and generating interest for them to open the app.

Push notifications are attention grabbing in nature and lend themselves to immediacy. Keep this in mind and deliver personalized, timely and relevant alerts to bring users back to your app.

Related: Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

Wavy Line
Rahul Varshneya

Co-founder at Arkenea

Rahul Varshneya is the co-founder of Arkenea, an award-winning web and mobile app development agency.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.

Business News

Pete Davidson Says He's 'Figuring It Out' After Buying a $280,000 Boat While 'Very Stoned'

The former "Saturday Night Live" star purchased a used Staten Island Ferry with Colin Jost in January 2022.

Green Entrepreneur

Blockchain Could Help Us Combat Climate Change — Here's How.

Digital carbon plays a vital role in addressing climate change.

Business News

Uber Eats Deliveries Are Flooding a Los Angeles Neighborhood — Except No One Knows Who Placed the Orders

Residents of L.A.'s Highland Park neighborhood are once again the target of dozens of unsolicited Uber Eats orders. The "annoying and somewhat disturbing" mystery is gripping the city.

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.