Lure Teetering Customers With Digital Coupons (Infographic) Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
By Wendy Frink •
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Who can resist the sweet call of a $10-off code?
Apparently not many. Ninety-two percent of consumers used a digital coupon in 2013. Compare that to 64 percent in 2007, and you've got a huge reason to offer coupons to current and prospective customers.
If you're thinking of offering coupons, consider offering a set dollar amount discount versus a percentage. According to this infographic by coupon aggregator Vouchercloud, some consumers find the percentage too difficult to calculate.
While getting the word out about promotions on social media is a no-brainer, 93 percent of consumers are very likely to use coupons they receive via email and 40 percent will then share that email with their friends.
Related: 5 Ways to Make Your Coupons Stand Out From the Pack
If you're concerned about creating loyalty or fickle customers, 91 percent will return to the retailer after being offered a coupon, according to the data. But take note, consumers will switch stores if they find a better deal.
The takeaway? A coupon can definitely give a customer the push they need to try a new product and will hopefully be the start of a beautiful new relationship.
But above all, don't forget: you must offer a quality product to keep customers coming back.
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