Co-Founder and Chief Innovation Officer, Vibes
A pioneer in mobile marketing for more than 15 years, Alex Campbell is highly regarded in the industry as a champion for the value of mobile as a viable discipline for marketers. Alex co-founded Vibes in 1998, back when mobile phones were just for calling people. Today, Vibes works with some of the biggest brands in the industry – like The Gap, Verizon, and Home Depot – to help them better engage with customers and influence purchasing behavior using mobile marketing.
Consumers like special offers and loyaty programs for use with mobile wallet apps.
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.