Building a Business
Will Google’s Algorithm Update Affect Your Franchise Sales?
It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.
By Matthew Job
Mobile Marketing | Page 5
Building a Business
Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015
By Mel Carson
Building a Business
Basic Yet Critical Mobile Marketing Tips
For the best results, keep these best practices in mind when creating your own mobile strategy.
Business News
7 Musts to Maximize Your Company’s Mobile Strategy
Today's savvy businesses are increasingly connecting with consumers via smartphones and tablets.
By Chuck Cohn
Marketing
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Building a Business
5 Ways to Maximize Your Mobile Marketing Strategy
Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
Building a Business
5 Ways Mobile Web Games Can Amp Up Your Marketing
If you really want to engage potential customers, get them into the game.
Marketing
4 Tips for Passing Google’s New Mobile-Friendly Test
If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
By Henry Kim
Building a Business
The Recruiter-Job Seeker Disconnect You Can’t Afford to Ignore
Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.
Building a Business
How to Make Your Infographic Stand Out on Mobile
Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
By Jess Bachman
Marketing
Why Customer Engagement Is the Future of Ecommerce
Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Marketing
If You’re Not Marketing on Bing You’re Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Building a Business
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Holiday shopping is an annual event but marketers need to plan for it throughout the year.
By Andy Lombard
Marketing
5 Tips for Boosting Your Mobile-Marketing Platform in 2015
Make a New Year's resolution to optimize your marketing for mobile.
Marketing
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Building a Business
Did 2014’s Marketing Predictions Come True? (Infographic)
A look back at some of the top predictions of the year, and whether they were accurate.
By Kevin Allen
Marketing
10 Tweaks That Instantly Increase Mobile Conversion Rates
Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Building a Business
3 Social-Marketing Predictions for 2015
The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
By Bill Sussman
Building a Business
5 Marketing Trends That Didn’t Go Well in 2014
Ditch these flops as we head into the new year.
By Ran Avrahamy
Marketing
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
By James Briggs
Building a Business
How Retailers Can Compete With Amazon This Holiday Season, and Beyond
While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
By Jeff Fagel
Building a Business
5 Tricks to Creating Compelling Mobile Ads
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Building a Business
The Content Marketer’s Guide To Black Friday
With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
By Jon Salm
Building a Business
4 Strategies to Stop Shopping Cart Abandonment on Mobile
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Online Presence
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Building a Business
5 Tips to Make Your In-Store Mobile Marketing More Engaging
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
By Dave Wentker
Marketing
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
By Tara Sporrer
Building a Business
Your Content-Delivery Strategy Can’t Start and End at Mobile
Focusing on only one experience can quickly lead to your marketing becoming outdated.
By Loni Stark