Marketing
Don’t Discount the Power of Coupons In Your Mobile Strategy
Consumers like special offers and loyaty programs for use with mobile wallet apps.
Mobile Marketing | Page 3
Building a Business
5 Secrets Mobile Advertising Can Teach Desktop Marketers
The desktop marketers who embrace mobile-marketing strategies will reap rewards
By Fred Joseph
Building a Business
6 Ways to Market Your Small Business Mobile App
Apps are as effective as their reach: no matter the quality of your product, it's the delivery that makes it successful.
By Jana Barrett
Building a Business
Planning Your Mobile Marketing Strategy
If you're thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.
Online Presence
Are We Facing the ‘Most Cataclysmic’ Decade in History?
Will the changes coming from biogenetic engineering, cloning, connectivity and social media make entrepreneurs change their thinking?
Building a Business
6 Marketing Trends You Can’t Afford to Miss Out On
What are you doing about virtual reality? Facebook's expanded search functionality? Real-time content?
By Sujan Patel
Building a Business
10 Characteristics of Highly Successful and Profitable Mobile Games
Is that mobile game you've been dreaming up going to make you a mint? Here's how to predict success.
Marketing
4 Ways to Freshen Your Outdated Website
You're halfway there If your pages load swiftly and can be read on a smartphone but you're nowhere if they don't and can't.
Marketing
4 Trends That Will Shape Marketing in 2016
Marketers are likely to get better at using the piles of customer data available and new tools will help them adjust to how customers interact with brands online.
By Chris Lucas
Building a Business
What’s Next in Mobile Advertising? 6 Trends for the New Year.
Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
By Carly Okyle
Building a Business
4 Mobile-Marketing Trends to Watch in 2016
As devices and technologies change, so will our marketing methods.
Marketing
4 Ways to Tailor Your Marketing to Each Customer
Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Marketing
5 Marketing Changes Small Businesses Need to Make in 2016
Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
By Sujan Patel
Online Presence
How Your Small Business Success Is Linked to Facebook’s Success
Carefully assess your need for a mobile app and consider advertising with Facebook.
Building a Business
How Brick-And-Mortar Stores Are Finding New Uses for Smartphones
Macy's, JCPenney and Staples are just some of the traditional retailers looking to give in-store shoppers an edge.
By Reuters
Tech
4 Mistakes Your Mobile-Ad Strategy Needs to Avoid
Think desktop ads can be smoothly moved onto mobile? Sorry, that's just not the case.
By Ari Brandt
Building a Business
The 3 Biggest Ecommerce Trends to Keep Your Eye On
If you want to stay ahead of the game, make sure your company is considering implementing these strategies.
By Steve Fusco
Building a Business
5 Ways to Optimize Local Search Results and Compete With the Big Guys
Own a small local business? Manipulate Google and SEO to your advantage for top spots in web searches.
Building a Business
4 Ways to Mobilize Your Business
Each and every business needs to be mobile ready, especially small businesses as they stay relevant in 'iWorld.'
By Mike Carnow
Marketing
The Secret to the Perfect Holiday Email Campaign
Christmas is coming, and now is the time to start preparing your email marketing efforts.
Building a Business
Boost Your App’s Chances of Being Featured by Apple With These 7 Tips
The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
By Steve Young
Building a Business
‘Tis the Season: It’s Time to Get Mobile Ready for Christmas
A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
By Gilad Bechar
Marketing
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
By James Briggs
Building a Business
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
By Ari Brandt
Building a Business
In With the Old: Mobile Marketing for Seniors
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
By Gilad Bechar
Building a Business
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
By Gilad Bechar