Get All Access for $5/mo

The 3 Biggest Ecommerce Trends to Keep Your Eye On If you want to stay ahead of the game, make sure your company is considering implementing these strategies.

By Steve Fusco Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.


Q: What are the 3 next big trends in ecommerce?
-- Sophie Kazickas

A: If you were to have asked me this question at any time over the past five years, I would have started with the same answer: mobile.

My answer is no different today, but it comes from a different place. The mobile phenomenon is already upon us. In fact, even the word "ecommerce" feels a bit antiquated, because it fails to recognize the magnitude to which mobile commerce is increasingly dominating everything else that we do. We live in a "heads down" society with more mobile connected devices than people on the planet.

Related: 2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)

With that in mind, here are my top three trends:

1. Commerce will become more seamless.

The commerce part of ecommerce will become more invisible. People are developing a taste, and even a demand, for convenience in everything that they do. This is true in the ways that they listen to music, move through airport security, and even in how they order their coffees at the local barista. Some would refer to the "Uber" experience as the ideal here, and it is predictably dependent on a seamless mobile experience. Technology has increasingly evolved to reduce the distance between what customers want and their ability to get it. Ultimately, this makes pesky things like checking out and paying disappear into the background behind a beautifully designed mobile site or app.

2. Digital wallets will be a must.

Digital wallets will move from being a good thing to a necessary thing. In many cases, the only way to facilitate the types of experiences alluded to in my last point is through a digital wallet such as PayPal. These types of products will help unlock the mobile experience by extracting the complexity of checkout and payment into the cloud, so that customers can simply pull out their phones and do the things that they need to do. The effect will be both increased use of digital wallets by consumers and a more ubiquitous presence of embedded checkout experiences among merchants of all sizes.

Related: The 4 Elements of a Winning Ecommerce Ad Strategy

3. Innovations will be available to all businesses.

Technology will increasingly be democratized for small and mid-sized businesses. Perhaps the best news is that even the most sophisticated capabilities necessary to enable these sorts of experiences will very shortly be available to businesses of all sizes. The reason for this is the emergence of powerful "software as a service" platforms that have made it easier for small businesses to build powerful storefronts online and offline. These platforms are building connections into social networks, and are doing the heavy lifting necessary to deliver sophisticated marketing, CRM and general business services.

A close number four for me relates to social commerce. But, I think the important point here is that even the continued success of social networks will depend on the quality of the mobile experiences that they deliver to their customers.

Related: 4 Ways to Use Social Media to Sell Your Products

Steve Fusco

Vice President and General Manager of North American Distribution at PayPal

As vice president and general manager of North American Distribution for PayPal, Steve Fusco leads the team responsible for developing commerce enabling relationships with millions of small businesses across North America. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.