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Robert W. Bly

Robert W. Bly

VIP Contributor
Author, Copywriter and Marketing Consultant

About Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Books By Robert W. Bly

The Digital Marketing Handbook

More From Robert W. Bly

Small Business Heroes

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
Small Business Heroes

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.
Small Business Heroes

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.
Small Business Heroes

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Small Business Heroes

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Small Business Heroes

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.
Sales

How to Create Upsells that Boost Your Sales

Once you've attracted buyers to your site, don't let them get away without trying to increase the sale.
Email

A Primer on 3 Types of Email Autoresponder Campaigns

Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals.
Websites

How to Design a Sales-Generating Landing Page That Attracts Traffic

If you're selling a single product or making a single offer, you need to learn to craft a hard-working sales-generating page. Find out more.
Websites

The Essential Elements Every Business's Website Should Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages.
Online Marketing

4 Advanced Ways to Drive Traffic to Your Website With Online Marketing

When you're ready to progress beyond banner ads and email, use these strategies to drive traffic to your site.
Email

4 Ways You Can Build Your Email List

These four sources can help you raise the number of readers you have for your email content and marketing messages.
Online Marketing

5 Basic Ways to Drive Traffic to Your Website with Online Marketing

If your marketing well has run dry, try these basic ideas -- they still work like a charm to bring in more site visitors.
Video

Video Marketing for Service Businesses

Learn how you can use video, one of the most effective content marketing strategies, on your website to market your services.
Content Marketing

3 Content Marketing Tips for Your Service Business

Find out what content marketing is and what types would work best for your service business.