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Robert W. Bly

Robert W. Bly

Guest Writer / Author, Copywriter, and Marketing Consultant
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

More From Robert W. Bly

Marketing

How to Craft Your Social Media Marketing Plan

These tips will help you use social media to connect with and engage your current and prospective consumers.
Marketing

Planning Your Mobile Marketing Strategy

If you're thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.
Marketing

The 4 Rs of Content Management

Content marketing can be easy -- if you follow these guidelines for keeping it fresh.
Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Take It From The Pros

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Marketing

How to Create a One-Year Marketing Plan

A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Marketing

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Take It From The Pros

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
Growth Strategies

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
Marketing

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.
Marketing

What You Need to Know About Your Competitors to Beat Them

If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Take It From The Pros

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.