Robert W. Bly

Author, Copywriter and Marketing Consultant

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Latest

Marketing

How to Design a Landing Page That Generates Sales and Attracts Traffic

If you're selling a single product or making a single offer, you need to learn to craft a hard-working sales-generating page. Find out more.

Marketing

10 Tips for Increasing Your Landing Page Conversion Rates

You got online visitors to your website. Now what? Find out how to convert those prospects to buyers with these 10 tips.

Marketing

How to Create Upsells that Boost Your Sales

Once you've attracted buyers to your site, don't let them get away without trying to increase the sale.

Marketing

9 Ways Content Marketing Generates Leads and Closes Sales

Find out how upping your content marketing game can close more deals.

Marketing

10 Steps for Creating an Effective Content Marketing Campaign

Content marketing isn't hard. Follow these 10 steps to do it right.

Marketing

The 7 Rules of Writing Persuasive Technical Content

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content.

More Authors You Might Like