Robert W. Bly

Robert W. Bly

VIP Contributor
Author, Copywriter and Marketing Consultant

About Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Books By Robert W. Bly

The Digital Marketing Handbook

More From Robert W. Bly

Content Marketing

The 10-Step Effective Content Marketing Campaign

Content marketing isn't hard. Follow these 10 steps to do it right.
Content Strategy

How Problem-Solving Case Studies Help You Market Your Business

Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.
Content Marketing

9 Ways Your Content Marketing Can Generate Leads and Close Sales

Find out how upping your content marketing game can close more deals.
Content Marketing

The 7 Rules of Writing Persuasive Technical Content

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content.
Marketing

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
Direct Mail

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.
Direct Mail

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.
Direct Mail

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Marketing

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Direct Mail

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.
Sales

How to Create Upsells that Boost Your Sales

Once you've attracted buyers to your site, don't let them get away without trying to increase the sale.
Email

A Primer on 3 Types of Email Autoresponder Campaigns

Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals.
Websites

How to Design a Sales-Generating Landing Page That Attracts Traffic

If you're selling a single product or making a single offer, you need to learn to craft a hard-working sales-generating page. Find out more.
Websites

The Essential Elements Every Business's Website Should Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages.
Online Marketing

4 Advanced Ways to Drive Traffic to Your Website With Online Marketing

When you're ready to progress beyond banner ads and email, use these strategies to drive traffic to your site.

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