Robert W. Bly

Robert W. Bly

Author, Copywriter and Marketing Consultant

About Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Books By Robert W. Bly

The Digital Marketing Handbook

More From Robert W. Bly

Content Marketing

5 Ways to Capture Email Addresses From Landing Page Traffic

Grow your elist with these 5 smart strategies.
Content Marketing

10 Tips for Increasing Your Landing Page Conversion Rates

You got online visitors to your website. Now what? Find out how to convert those prospects to buyers with these 10 tips.
Content Marketing

The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces

Your content may be top-notch, but if your design sucks, you're going to turn off your intended audience. Here's how to avoid these 10 big mistakes.
Content Marketing

8 Steps to Webinar Success

Use these tips to cut through the noise and attract an audience to your webinar.
Content Marketing

34 Critical Tips for Creating Enewsletters That Get Opened and Read

Learn how to write enewsletters that make prospects reach out for more.
Content Strategy

How to Build an Opt-In Elist of Customers and Prospects

This may sound like a "duh" step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters.
Content Marketing

One-Step Vs. Multistep Content Marketing Campaigns

Find out the difference between these two foundational campaigns so you can determine which best fits your needs.
Content Marketing

Copyrighting 101 for Content Writers

You don't have to have an English degree to be a good marketing writer. But you do need to follow a few rules that will help you create interesting and effective content marketing materials.
Content Marketing

The 5 Cs of Content Marketing Copy

Master these five skills and you're well on your way to creating content that grabs attention and turns prospects into buyers.
Content Marketing

The 10-Step Effective Content Marketing Campaign

Content marketing isn't hard. Follow these 10 steps to do it right.
Content Strategy

How Problem-Solving Case Studies Help You Market Your Business

Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.
Content Marketing

9 Ways Your Content Marketing Can Generate Leads and Close Sales

Find out how upping your content marketing game can close more deals.
Content Marketing

The 7 Rules of Writing Persuasive Technical Content

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content.
Marketing

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
Direct Mail

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.