Robert W. Bly

Robert W. Bly

Author, Copywriter and Marketing Consultant

About Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Books By Robert W. Bly

The Digital Marketing Handbook

More From Robert W. Bly

Content Marketing

3 Content Marketing Tips for Your Service Business

Find out what content marketing is and what types would work best for your service business.
Content Marketing

The 5 Cs of Content Marketing Copy

Master these five skills and you're well on your way to creating content that grabs attention and turns prospects into buyers.

10 Common Graphic Design Mistakes to Avoid

Your content may be top-notch, but if your design sucks, you're going to turn off your intended audience. Here's how to avoid these 10 big mistakes.
Content Marketing

5 Ways to Capture Email Addresses from Landing Page Traffic

Grow your elist with these 5 smart strategies.
Content Marketing

8 Ways To Attract a Large Webinar Audience

Use these tips to cut through the noise and attract an audience to your webinar.
Websites

11 Essential Elements Your Primary Website Must Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages.
Content Strategy

How to Build an Opt-In E-List of Customers and Prospects

This may sound like a "duh" step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters.
Content Marketing

10 Tips for Increasing Your Landing Page Conversion Rates

You got online visitors to your website. Now what? Find out how to convert those prospects to buyers with these 10 tips.
Content Marketing

34 Tips for Creating E-Newsletters That Are Guaranteed to Get Opened and Read

Learn how to write enewsletters that make prospects reach out for more.
Content Marketing

One-Step Vs. Multistep Content Marketing Campaigns

Find out the difference between these two foundational campaigns so you can determine which best fits your needs.
Content Marketing

Copyrighting 101 for Content Writers

You don't have to have an English degree to be a good marketing writer. But you do need to follow a few rules that will help you create interesting and effective content marketing materials.
Content Marketing

10 Steps for Creating an Effective Content Marketing Campaign

Content marketing isn't hard. Follow these 10 steps to do it right.
Content Strategy

How Problem-Solving Case Studies Help You Market Your Business

Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.
Content Marketing

9 Ways Content Marketing Generates Leads and Closes Sales

Find out how upping your content marketing game can close more deals.
Content Marketing

The 7 Rules of Writing Persuasive Technical Content

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content.