Susan Solovic

Susan Solovic

Guest Writer / THE Small Business Expert, Award-winning entrepreneur, New York Times bestseller, keynote speaker, media personality and attorney.

Susan Solovic is THE Small Business Expert.  An award-winning entrepreneur and Internet pioneer, she founded one of the first video-based websites and grew it to a multi-million dollar enterprise.  The company was recognized as the Best Investment Opportunity in the Silicon Valley in 2006 by a venture forum group.  She is a sought-after keynote speaker, New York Times bestseller, media personality and popular blogger.  Her experience provides her with a unique vantage point from which to inform and inspire entrepreneurs around the globe.

 

Innovation

How to Make Benign Neglect Work for You

Find a way to put a new spin on a familiar product.
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Regulations

Small Business Gets a Voice on Regulations -- Finally!

Coalition and advocacy campaign to work with lawmakers to do something about reversing the tide of increasing regulations.
Connections

5 Ways to Boost Your Business Using the Connection Economy

There's plenty of untapped value in the relationships and connections your business develops online. Here's how to capitalize on that.
Starting a Business

Matchmaking Isn't Just for Dating. It's a Model for Many New Businesses.

Putting two people together is as old as time, and a great business model for many companies.
Starting a Business

What You Can Learn from the Startup that Pulled Piano Lessons into the Internet Age

Skoove is proving itself as a great example of how to carve out success in the booming education market.
Competition

How Small Business Can Beat the Global Megacorporations Today

If we look hard, we find all kinds of supposedly established legacy companies that would be vulnerable to competition from an eager and creative startup.
Trends

How Startups and Legacy Companies Can Both Cash In on Market Trends

What service or product can you provide to companies looking to ride the next big wave to sweep through a consumer market?
Benefits

Why Generous Paid Time Off Policies Pay Off for Employers

It's time to expand paid leave and broader vacation policies. The reason may surprise you.
Facebook Advertising

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Star Wars

What Small Business Can Learn From Force of the Star Wars Marketing Blitz

Disney has scale, but the rollout of the latest Star Wars franchise has great lessons for small businesses.
Take It From The Pros

What Your Small Business Can Learn From 60 Years of Disneyland

Despite so many societal changes, the founding principles of Disney's first park endure.
YouTube

YouTube Is a Lousy Place to Make Money

There are reasons for small businesses to spend resources on video, but revenue isn't one of them.
worth-knowing

There Are No Participation Awards in the Real World

When someone gives you kudos just for showing up, take it as an insult to your potential.
worth-knowing

Use Make-a-Will Month to Plan Your Small-Business Exit Strategy

Your business plan should also take into consideration what happens when you are no longer here.
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