Chuck Cohn

Chuck Cohn

CEO and Founder of Varsity Tutors

Chuck Cohn is the CEO and founder of Varsity Tutors, a live learning platform that connects students with personalized instruction to accelerate academic achievement.

3 Steps to Creating a Video Marketing Campaign
Marketing Bootcamp

3 Steps to Creating a Video Marketing Campaign

You heard videos are the hot, new thing online, but you don't know how to integrate them effectively. This post tells you how.
5 Attributes All Winning Teams Share
Teamwork

5 Attributes All Winning Teams Share

In the words of Michael Jordan, "Talent wins games, but teamwork and intelligence win championships."
What to Consider When Evaluating Potential PR Partners
Marketing Bootcamp

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
How Often Should You 'Re-Skin' Your Company's Website?
Websites

How Often Should You 'Re-Skin' Your Company's Website?

An infusion of new material and occasional website re-skin, you can build an ongoing relationship with customers and leads.
How Crowdsourcing Can Help You With Ideas, Content and Labor
Marketing Bootcamp

How Crowdsourcing Can Help You With Ideas, Content and Labor

This modern method is often the best -- and most inexpensive -- way to come up with new ideas, generate content and supplement labor for your business.
4 Ways That Companies Can Smartly Allocate Leads
Sales Leads

4 Ways That Companies Can Smartly Allocate Leads

You worked hard! You got 'em! Now, what do you do with them?
3 Questions Behind Effective 'Calls to Action' That Drive Conversions
Marketing Bootcamp

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
4 Questions to Ask to Hire a Great 'Biz Dev' Team for Your Startup
Strategic Partnerships

4 Questions to Ask to Hire a Great 'Biz Dev' Team for Your Startup

What strategies does that applicant have to move your company toward a great strategic partnership?
Does Your Company Need a Custom Tech Platform?
Customized software

Does Your Company Need a Custom Tech Platform?

Custom or pre-existing? Which adds true value to your enterprise?
Hire the Right Recent Graduates for Your Startup With These 4 Tips
Hiring

Hire the Right Recent Graduates for Your Startup With These 4 Tips

You may find yourself with an influx of applications from new entrants to the job market. How do you find the best?
4 Reasons to Stand by Your Midwest Startup Location
Location

4 Reasons to Stand by Your Midwest Startup Location

The Midwest region is home to 150 of the Fortune 500 companies and generates 22 percent of the nation's gross domestic product.
4 Ways to Balance Urgency and Innovation in Your Startup
Ready To Launch

4 Ways to Balance Urgency and Innovation in Your Startup

Balancing the long term and the short term requires finesse.
7 Musts to Maximize Your Company's Mobile Strategy
Mobile

7 Musts to Maximize Your Company's Mobile Strategy

Today's savvy businesses are increasingly connecting with consumers via smartphones and tablets.
6 Steps to a Successful Product Launch
Starting a Business

6 Steps to a Successful Product Launch

There's never a guarantee that a new product will connect with the marketplace, but properly preparing is vital.
5 Visionary CEOs and Their Key Traits That Every Leader Should Master
Make More Happen

5 Visionary CEOs and Their Key Traits That Every Leader Should Master

You may believe that the leaders you admire are smarter, luckier or more creative than you, but the attributes that make them wildly successful can be honed over time.