Lisa Hoover McGreevy
The 5 Things Your Customers Won't Admit About Your Customer Experience
From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.
The 10 Things You Must Do When Distributing Your Press Release
In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
How Marketers Should Approach the New Twitter
Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System
Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.