Jon Salm is an Associate Client Analyst at Millward Brown Digital in New York City and freelances for Visually, where he is a certified journalist in the Visually Marketplace and a regular contributor to the Visually blog.
About Jon Salm
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A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Small Business Heroes
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.