5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.

learn more about Jon Salm

By Jon Salm • Sep 19, 2014

This story originally appeared on Visual.ly

Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.

In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media marketing data in your content marketing efforts can provide a fresh and creative twist to online advertising.

Check out these five content hacks to make the most out of social media data.

1. Promote Yourself With a Data-Driven Blog Post

Buffer, the social media sharing startup, is well known for its exceptionally active blog. A recent blog post in conjunction with CoSchedule analyzed the impact that various social media headline tactics and had on traffic. By diving into the data and creating a piece of useful and shareable content, Buffer and CoSchedule were able to both demonstrate product effectiveness and create publicity.

Related: Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

5 Content Marketing Hacks Using Social Media Data

Buffer and CoSchedule discovered that "topics like food, home, and lifestyle clearly accounted for 85% of the world's most viral content."

2. Reward your followers

There is no lack for tools analyzing twitter content, but there are far less that provide data about followers. SocialRank fills this gap by providing intelligence about an account's most valuable, most engaged, and overall best followers. SocialRank data gives brands the opportunity to interact with followers that mean the most, and to create content surrounding the interaction. Muhammad Ali used SocialRank to give free t-shirts to fans. His tweet announcing the promotion was retweeted 100+ times and also resulted in press coverage from Business Insider.

5 Content Marketing Hacks Using Social Media Data

Muhammed Ali's promotion using SocialRank data scored him plenty of goodwill among fans.

3. Take Advantage of Automated Visual Content

Want to create an infographic based around social media data but short on time? Visually's create tools offer a variety of ways to plug in social media accounts and get a slick-looking infographic in seconds. Twitterize Yourself creates an infographic based on the content of your tweets, and Twitter Showdown pits two accounts against each other across a variety of metrics.

Related: 3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

5 Content Marketing Hacks Using Social Media Data

Twitter Showdown for the two winningest teams in college football.

4. Create Photo Galleries with an Instagram Hashtag

With a larger character limit than twitter and an equal propensity for hashtags, Intstagram offers many of the same tracking opportunities. And as a visually-driven medium, compiling photos into a gallery is a no-brainer. Last year, JetBlue partnered with Instagram analytics service Totems to run the #JetBlueSoFly campaign. Using Totems analytics, the team identified the best photos to be shown on a special section of the JetBlue website. The campaign was a resounding success for JetBlue, and also made for a nice case study for Totems.

5 Content Marketing Hacks Using Social Media Data

JetBlue was very pleased with Totems' work utilizing Instagram data to create #JetBlueSoFly.

5. Utilize Twitter Polls

Twitter polls are not only a great way to engage with your followers and get immediate feedback, but they also represent an opportunity to create great content. When SAP conducted a twitter poll about self-driving cars using their social media analytics solution, they were able to cover the results in a Forbes article (which also serves as an example of native advertising for those keeping track). Twitter poll results can also easily lend themselves to simple charts and graphs, which can be crafted into microcontent for use all over the web.

Related: This Type of Content Gets the Best Marketing Results (Infographic)

5 Content Marketing Hacks Using Social Media Data

SAP turned their social media poll into a piece of native advertising on Forbes.com
Jon Salm

Associate Client Analyst at Millward Brown Digital

Jon Salm is an Associate Client Analyst at Millward Brown Digital in New York City and freelances for Visually, where he is a certified journalist in the Visually Marketplace and a regular contributor to the Visually blog. 

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.

Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Marketing

5 Startup Marketing Moves That Work Even in Uncertain Times

You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times.

Business News

The Scam Artist Who Robbed Backstreet Boys and NSYNC Blind. 'Some of the Guys Couldn't Pay Their Car Payment.'

In the 1990s, Lou Pearlman made millions creating the Backstreet Boys and NSYNC. It was all a giant Ponzi scheme.