About Kimberley Kasper
Kimberley Kasper is the chief marketing officer of Jobvite and is responsible for all aspects of Jobvite’s marketing. She has 20 years of leadership experience developing and managing strategic-marketing initiatives in the high-tech sector. Prior to Jobvite, Kasper served as vice president of marketing at Taleo, a talent-management platform company that was sold to Oracle.
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Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.