Jeff Fagel

Jeff Fagel

Guest Writer / CMO of G/O Digital, a Gannett Company

Jeff Fagel is chief marketing officer at G/O Digital, a Gannett company dedicated to local digital marketing services on a national scale and that partners with retailers to deliver digital ads to shoppers. Fagel has held leadership roles at PepsiCo, Gatorade, Frito-Lay and Kmart.

Retail Businesses

How Retailers Can Compete With Amazon This Holiday Season, and Beyond

While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
Advertising

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
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