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Adam Foroughi

Adam Foroughi

Guest Writer / Co-Founder and CEO of AppLovin

Adam Foroughi is co-founder and CEO of AppLovin, a mobile advertising technology platform offering dynamic ad matching to over a billion consumers each month. 

Growth Strategies

3 Reasons Promoting From Within Is Better for Growing Your Business

The surest executive recruitment strategy is cultivate your future c-suite from within your ranks today.
Inspiring Your Team

Why Companies Need to Create a Parent-Friendly Culture

Parents make great employees and cultivating an environment that is supportive of them is not only easy but a no-brainer from a business standpoint.
Failure

Not All Failure Should Be Celebrated

When it comes to failure, entrepreneurs should be taking healthy and educated risk that may yield a setback, rather than failing just to fail.
Take It From The Pros

5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.