Sara Sisenwein is vice president of marketing at Clip Interactive. She is implementing her background in advertising in broadcast and digital media in the tech startup arena.
Mobile Apps
The Right Way to Monetize Your Free App
In an over-saturated app marketplace, a user likely won't think twice about deleting a free app with intrusive advertising and moving on to a competitor.
Mobile Apps
How to Get Users Hooked on Your Mobile App
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
