Vice President of Marketing at Clip Interactive
Sara Sisenwein is vice president of marketing at Clip Interactive. She is implementing her background in advertising in broadcast and digital media in the tech startup arena.
In an over-saturated app marketplace, a user likely won't think twice about deleting a free app with intrusive advertising and moving on to a competitor.
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.