Seamas Egan

If you're a small business owner hoping to effectively capitalize on the lucrative fourth quarter, it's beginning to look a lot like Christmas.

Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.

Email marketers have more options than ever to drive in-store traffic and boost online sales.

Reaching for the stars? Target the ones who always open your emails and buy, by using great content and frequent contact.

They're your stage entrance, opening monologue and your hook -- make each one a star.

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.

Explore new channels without inundating loyal customers with aggressive marketing tactics.

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.