Seamas Egan is associate director of revenue operations for Campaigner email marketing. His experience in strategic development across multiple channels has resulted in working with small-business owners to global enterprises. Egan is particularly versed in digital media and email marketing.
Holiday Shopping
You Should Be Planning Now for Holiday Sales -- Here's How
If you're a small business owner hoping to effectively capitalize on the lucrative fourth quarter, it's beginning to look a lot like Christmas.
Marketing
The Surprising Online Marketing Method Most Consumers Prefer
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Marketing
For Maximum Benefit Marketers Must Combine Email and Social Media
Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Geolocation
Leveraging Location: Tips for Effective Geotargeting
Email marketers have more options than ever to drive in-store traffic and boost online sales.
Email Marketing
How to Separate the Clooneys From the Carrot Tops in Your Email List
Reaching for the stars? Target the ones who always open your emails and buy, by using great content and frequent contact.
Email Marketing
Letterman's Late Show Legacy for Email Marketers: The Subject Line
They're your stage entrance, opening monologue and your hook -- make each one a star.
Email Marketing
5 Plays That Make Your Email Marketing Score
The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Social Media Marketing
With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?
Explore new channels without inundating loyal customers with aggressive marketing tactics.
Mobile Marketing
Sales on Mobile Are Booming, So It's Time to Think Small Screen First
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
