Seamas Egan is associate director of revenue operations for Campaigner email marketing. His experience in strategic development across multiple channels has resulted in working with small-business owners to global enterprises. Egan is particularly versed in digital media and email marketing.
About Seamas Egan
More From Seamas Egan
If you're a small business owner hoping to effectively capitalize on the lucrative fourth quarter, it's beginning to look a lot like Christmas.
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Small Business Heroes
Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Email marketers have more options than ever to drive in-store traffic and boost online sales.
Reaching for the stars? Target the ones who always open your emails and buy, by using great content and frequent contact.
They're your stage entrance, opening monologue and your hook -- make each one a star.
Social Media Marketing
Explore new channels without inundating loyal customers with aggressive marketing tactics.
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.