Allison Checchi

Allison Checchi

Guest Writer / Chief Marketing Officer of YP

As chief marketing officer of YP, Allison Checchi leads the company's brand and business-to-business marketing efforts, including advertiser product strategy and management, branding, acquisition and retention marketing and corporate communications. Checchi joined YP in 2011 and has been core to the company’s evolution as the leading local marketing solutions provider. Prior to YP, she spent more than 10 years at Bain & Company.

Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Small Businesses

3 Trends Impacting Small and Medium Businesses Now

How new developments in social media, customer relations and marketing technologies can grow your business.
Holiday Marketing

4 Tips for 4 Weeks of Holiday Campaigning

Let the countdown begin with these four ways to maximize end-of-year sales.
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