About Amy Osmond Cook
Amy Osmond Cook, Ph.D., is the VP of marketing at Simplus, director of Simplus Creative Services, and founder of Osmond Marketing. She enjoys reading business books, playing the violin and trying new restaurants with her husband and five children. Follow her at @amyocook.
More From Amy Osmond Cook
Salesforce
Dreamforce 2018: Connectivity, Sustainability, Values
Marc Benioff's keynote speech announced forthcoming products, sustainability initiatives, and a commitment to social responsibility
Networking
Everything You Need to Know About Dreamforce 2018
More than 200,000 people are expected to attend Salesforce's tech conference this year.
Workplace Diversity
Diverse Teams Drive Innovation in Ways Homogeneous Teams Just Can't
Ideas that go nowhere are much less of a problem than the ideas nobody on your team has the background to think of in the first place.
Stress Management
If You Can't Leave Work to Tour With Coldplay, Consider These Other Options to Battle Stress
Greet stress with a strong defense. Find a mentor. And eliminate stress points with your staff.
Relocation
Thinking of Moving Your Company? Think Fly-Over States.
There is huge opportunity plus a lot of very nice, energetic people between the coasts.
Innovation Now
3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo
Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you're already behind, it will be very hard to catch up.
Entrepreneurs
'Flip or Flop' Stars Explain Why Their Business is Even Better After Divorce -- and Yours Can Be Too
Many couples wouldn't or couldn't -- many couples shouldn't -- but this inspiring star team has moved forward despite their separate lives.
Entrepreneurs
4 Ways to Nurture the Entrepreneurial Spirit at Your Company
Entrepreneur is a mindset, not a job title.
Entrepreneurship
3 Lessons You Will Probably Have to Learn the Hard Way Before You Succeed
You can have 12 mentors and read a thousand books but there is rarely a painless path to success.
Technology
How to Make Your Tech Platform Better Than the Competition and Dramatically Increase Your Revenue
Why a trillion-dollar global industry obsesses over milliseconds.
Innovation Now
6 Ways to Make Your Business More Efficient
Fixing what's not working gets you further than tinkering pointlessly with what it.
Marketing
6 Keys to Increasing Your Revenue in a Declining Market
King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
whistleblowing
The Perils of Whistleblowing: My Interview With Edward Snowden
Revealing wrongdoing by the powerful requires absolute moral conviction with fearless disregard for consequences.
Warren Buffett
Why Warren Buffet Might be Wrong About Retail
Developers are bringing people back to brick-and-mortar shops by giving them something real: a memorable experience as part of a community.