Amy Osmond Cook

Amy Osmond Cook

Guest Writer / CEO of Osmond Marketing

Amy Osmond Cook, Ph.D., is the CEO of Osmond Marketing. She enjoys reading business books, playing the violin and trying new restaurants with her husband and five children. Follow her at @amyocook.

Take It From The Pros

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
whistleblowing

The Perils of Whistleblowing: My Interview With Edward Snowden

Revealing wrongdoing by the powerful requires absolute moral conviction with fearless disregard for consequences.
Warren Buffett

Why Warren Buffet Might be Wrong About Retail

Developers are bringing people back to brick-and-mortar shops by giving them something real: a memorable experience as part of a community.
Wikipedia

What I Learned When a Wikipedia Troll Deleted My Page

The real rules of the game are hidden, political, and bizarre.
Virtual Reality

Virtual Reality Is About to Change Your Business

From healthcare to sales to travel, VR and AR are becoming the new, new thing. Get ahead of the curve.
Cybersecurity

How to Protect Yourself and Your Business from Online Criminals

Don't let the hackers get you. Follow these steps to online security.
Take It From The Pros

This Billionaire Entrepreneur Says You Need to Be in the 'Reordering' Business

The co-founder of Paul Mitchell hair products and founder of Patrón tequila shares his best advice for business owners.
Run a Better Business

John Travolta: 'I Know Where Every Cent I've Ever Spent Has Gone'

The well-known actor discusses philanthropy, success and the importance of being fiscally responsible.
Fear

Adventure-Seeking Astronaut Shares 4 Tips for Overcoming Fear

Turns out, this former astronaut, inventor, explorer and physician, Dr. Scott Parazynski isn't immune to fear, but knows how to manage it.
worth-knowing

Actress Halle Berry's Lessons for Succeeding-No Matter the Odds

We all can follow Berry's lead to rise above our challenges and find success.
Digital Marketing Strategy

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Small Businesses

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Content Marketing

Does Content Actually Bring in Customers?

Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.
Radicals & Visionaries

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
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