Amy Osmond Cook
Guest Writer /
CEO of Osmond Marketing
Amy Osmond Cook, Ph.D., is the CEO of Osmond Marketing. She enjoys reading business books, playing the violin and trying new restaurants with her husband and five children. Follow her at @amyocook.
Take It From The Pros
6 Keys to Increasing Your Revenue in a Declining Market
King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
whistleblowing
The Perils of Whistleblowing: My Interview With Edward Snowden
Revealing wrongdoing by the powerful requires absolute moral conviction with fearless disregard for consequences.
Warren Buffett
Why Warren Buffet Might be Wrong About Retail
Developers are bringing people back to brick-and-mortar shops by giving them something real: a memorable experience as part of a community.
Wikipedia
What I Learned When a Wikipedia Troll Deleted My Page
The real rules of the game are hidden, political, and bizarre.
Virtual Reality
Virtual Reality Is About to Change Your Business
From healthcare to sales to travel, VR and AR are becoming the new, new thing. Get ahead of the curve.
Cybersecurity
How to Protect Yourself and Your Business from Online Criminals
Don't let the hackers get you. Follow these steps to online security.
Take It From The Pros
This Billionaire Entrepreneur Says You Need to Be in the 'Reordering' Business
The co-founder of Paul Mitchell hair products and founder of Patrón tequila shares his best advice for business owners.
Run a Better Business
John Travolta: 'I Know Where Every Cent I've Ever Spent Has Gone'
The well-known actor discusses philanthropy, success and the importance of being fiscally responsible.
Fear
Adventure-Seeking Astronaut Shares 4 Tips for Overcoming Fear
Turns out, this former astronaut, inventor, explorer and physician, Dr. Scott Parazynski isn't immune to fear, but knows how to manage it.
worth-knowing
Actress Halle Berry's Lessons for Succeeding-No Matter the Odds
We all can follow Berry's lead to rise above our challenges and find success.
Payments
Looking for a New Payment Company? You're 'Due' for Some Good News.
Due.com is changing the payments landscape for business.
Digital Marketing Strategy
3 Reasons Email Campaigns Remain the Best Marketing Tool
Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Small Businesses
How to Compete With the Big Guys and Win
It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Content Marketing
Does Content Actually Bring in Customers?
Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.
Radicals & Visionaries
Listen Up: Queen of Retail Talks Trends for 2017
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
