About Amy Osmond Cook
Amy Osmond Cook, Ph.D., is the VP of marketing at Simplus, director of Simplus Creative Services, and founder of Osmond Marketing. She enjoys reading business books, playing the violin and trying new restaurants with her husband and five children. Follow her at @amyocook.
More From Amy Osmond Cook
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Greet stress with a strong defense. Find a mentor. And eliminate stress points with your staff.
Hint: It's saving lives.
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Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you're already behind, it will be very hard to catch up.
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Fixing what's not working gets you further than tinkering pointlessly with what it.
King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Revealing wrongdoing by the powerful requires absolute moral conviction with fearless disregard for consequences.
Developers are bringing people back to brick-and-mortar shops by giving them something real: a memorable experience as part of a community.