Kimberly de Silva

Onboarding is one of the most critical phases of an app user's journey, as it is that first point of contact with your app.

The three main benefits of content marketing are increased sales, cost savings and loyal customers.

Facebook Ads are incredibly helpful tools when growing your business.

The first step to an awesome logo is an idea.

Having a strong online presence goes beyond building a website and having accounts on all social media platforms.

These marketing strategies can help small businesses gain new customers and increase repeat business.

A loyalty program can benefit your business in many different ways.

The evolution of money looks like this: barter, coins, paper, plastic and now, phones.

Email marketing is the cornerstone of many marketing programs.

Video marketing is an essential selling and marketing tool for any business.

Email marketing is a great way to welcome subscribers, nurture relationships with them, build trust and engage them.

There are a number of options for marketing your app for free, as well as advertising on a small budget.

The first step to becoming successful is understanding what skills you have and which ones you are lacking.

A company is only as good as its employees.

How are your New Year's resolutions coming along so far?