Kimberly de Silva
Writer
Customer Experience
Why Customer Experience Is Your Key to Success
According to research, 70 percent of buying experiences are based on how the customer feels they're being treated.
Influencers
How to Use Micro-Influencers for Your Small Business
According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.
Publicity
5 Ways to Generate Word-of-Mouth as a Small Business
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
Apps
The Best Apps to Transform You Into a Productive Small-Business Owner
As a small business owner, you need to wear a lot of hats.
Small Businesses
How to Improve SEO for Your Small Business
Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy.
Instagram
5 Small Businesses Who Are Doing it Right on Instagram
Since its launch 7 years ago, Instagram has become one of the leading social media platforms for image-based content, with over 600 million active monthly users.
Apps
How to Sell Apps: Handling Common Objections
There is no point in sugarcoating it: sales is synonymous with rejection.
Advertising
Should You Use Paid Ads to Promote Your Small Business?
Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.
Linkedin
5 Ways to Use LinkedIn for Sales Prospecting
Social selling is the art of using social networks to find, connect with, understand and nurture sales prospects.
Video Marketing
5 Things You Need to Know About Video Marketing
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
Entrepreneurship
5 Questions to Ask Yourself Before Becoming an Entrepreneur
Have you been dreaming about dropping everything and starting your own company?
push notifications
6 Hacks for Writing Effective Push Notifications
Crafting push notifications that users actually want to receive is a true art form.
Small Businesses
The Best Productivity Tools for Small Businesses
As a small business, it's important to get the right tools to produce the most results in the least time-consuming way possible.
Mobile Apps
How to Increase Mobile App Engagement With Push Notifications
The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
Mobile
7 Mobile Trends Every Small Business Should Follow This Year
Every year, new technologies arise that facilitate the small business marketing.
