Kimberly de Silva

Writer
Why Customer Experience Is Your Key to Success
Customer Experience

Why Customer Experience Is Your Key to Success

According to research, 70 percent of buying experiences are based on how the customer feels they're being treated.
How to Use Micro-Influencers for Your Small Business
Influencers

How to Use Micro-Influencers for Your Small Business

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.
5 Ways to Generate Word-of-Mouth as a Small Business
Publicity

5 Ways to Generate Word-of-Mouth as a Small Business

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
The Best Apps to Transform You Into a Productive Small-Business Owner
Apps

The Best Apps to Transform You Into a Productive Small-Business Owner

As a small business owner, you need to wear a lot of hats.
How to Improve SEO for Your Small Business
Small Businesses

How to Improve SEO for Your Small Business

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy.
5 Small Businesses Who Are Doing it Right on Instagram
Instagram

5 Small Businesses Who Are Doing it Right on Instagram

Since its launch 7 years ago, Instagram has become one of the leading social media platforms for image-based content, with over 600 million active monthly users.
How to Sell Apps: Handling Common Objections
Apps

How to Sell Apps: Handling Common Objections

There is no point in sugarcoating it: sales is synonymous with rejection.
Should You Use Paid Ads to Promote Your Small Business?
Advertising

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.
5 Ways to Use LinkedIn for Sales Prospecting
Linkedin

5 Ways to Use LinkedIn for Sales Prospecting

Social selling is the art of using social networks to find, connect with, understand and nurture sales prospects.
5 Things You Need to Know About Video Marketing
Video Marketing

5 Things You Need to Know About Video Marketing

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
5 Questions to Ask Yourself Before Becoming an Entrepreneur
Entrepreneurship

5 Questions to Ask Yourself Before Becoming an Entrepreneur

Have you been dreaming about dropping everything and starting your own company?
6 Hacks for Writing Effective Push Notifications
push notifications

6 Hacks for Writing Effective Push Notifications

Crafting push notifications that users actually want to receive is a true art form.
The Best Productivity Tools for Small Businesses
Small Businesses

The Best Productivity Tools for Small Businesses

As a small business, it's important to get the right tools to produce the most results in the least time-consuming way possible.
How to Increase Mobile App Engagement With Push Notifications
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
7 Mobile Trends Every Small Business Should Follow This Year
Mobile

7 Mobile Trends Every Small Business Should Follow This Year

Every year, new technologies arise that facilitate the small business marketing.
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