Kimberly de Silva

Onboarding is one of the most critical phases of an app user's journey, as it is that first point of contact with your app.

The three main benefits of content marketing are increased sales, cost savings and loyal customers.

Facebook Ads are incredibly helpful tools when growing your business.

The first step to an awesome logo is an idea.

Having a strong online presence goes beyond building a website and having accounts on all social media platforms.

These marketing strategies can help small businesses gain new customers and increase repeat business.

A loyalty program can benefit your business in many different ways.

The evolution of money looks like this: barter, coins, paper, plastic and now, phones.

Email marketing is the cornerstone of many marketing programs.

Video marketing is an essential selling and marketing tool for any business.

Email marketing is a great way to welcome subscribers, nurture relationships with them, build trust and engage them.

There are a number of options for marketing your app for free, as well as advertising on a small budget.

The first step to becoming successful is understanding what skills you have and which ones you are lacking.

A company is only as good as its employees.

How are your New Year's resolutions coming along so far?

Trends come and go, but they provide a meaningful look into modern ideas about aesthetics and usability.

Across the globe, mobile devices dominate total minutes spent online.

Mobile applications are the thing of today. If your business doesn't have an app, you won't be among the top-notch competitors in the market.

It's a good time to reflect on your business' progress and plan how you want to grow your business in the new year.

For anyone with an app, the holiday season is the biggest time for consumption and spending.

Recent research shows that 67 percent of small businesses have or plan to launch a mobile app by the end of 2017.

It's time to put that marketer's hat on.

In any economic climate, it is challenging to find the funds to set up a business.

We have officially entered the holiday season.

Customer loyalty is an important building block for the positive reputation of a business.

At one point or another, your company will need to craft product listings, and they need to be as persuasive as possible.

Shares have become the social media marketing equivalent of gold, especially for small businesses.

Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.

If your staff knows and understands the value of your app, they will be able to relay this information to customers.

Getting reviews is the first place to start.