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Kimberly de Silva

Guest Writer / Writer

Mobile

6 Significant (But Often Overlooked) Mobile Metrics

Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.
Apps

How To Get Your Staff On Board With Your New App

If your staff knows and understands the value of your app, they will be able to relay this information to customers.
Apps

The Best Apps to Transform You Into a Productive Small-Business Owner

With these mobile apps, your small business will be ready for anything that gets thrown its way.
Small Businesses

Lessons Small-Business Owners Can Learn From Historical Leaders

History has given us great personalities who went on to become famous leaders. The times they lived in might be different from ours, but their message still holds relevance.
Customer Service

5 Ways to Make Your Customers Say 'WOW'

Here is some inspiration that might help you to develop your own WOW factor.
Customer Experience

Why Customer Experience Is Your Key to Success

According to research, 70 percent of buying experiences are based on how the customer feels they're being treated.
Influencers

How to Use Micro-Influencers for Your Small Business

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.
Publicity

5 Ways to Generate Word-of-Mouth as a Small Business

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
Small Businesses

How to Improve SEO for Your Small Business

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy.
Instagram

5 Small Businesses Who Are Doing it Right on Instagram

Since its launch 7 years ago, Instagram has become one of the leading social media platforms for image-based content, with over 600 million active monthly users.
Apps

How to Sell Apps: Handling Common Objections

There is no point in sugarcoating it: sales is synonymous with rejection.
Advertising

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.