Kimberly de Silva | Page 2

Visual content is king.

With these mobile apps, your small business will be ready for anything that gets thrown its way.

History has given us great personalities who went on to become famous leaders. The times they lived in might be different from ours, but their message still holds relevance.

Here is some inspiration that might help you to develop your own WOW factor.

According to research, 70 percent of buying experiences are based on how the customer feels they're being treated.

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.

As a small business owner, you need to wear a lot of hats.

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy.

Since its launch 7 years ago, Instagram has become one of the leading social media platforms for image-based content, with over 600 million active monthly users.

There is no point in sugarcoating it: sales is synonymous with rejection.

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.

Social selling is the art of using social networks to find, connect with, understand and nurture sales prospects.

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.

Have you been dreaming about dropping everything and starting your own company?

Crafting push notifications that users actually want to receive is a true art form.

As a small business, it's important to get the right tools to produce the most results in the least time-consuming way possible.

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.

Every year, new technologies arise that facilitate the small business marketing.

Time to go back to the drawing board with these app design tips.

There are plenty of simple and effective marketing techniques that can help you promote your small business.

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand.

Today, a marketing budget covers a number of areas including social, search, email and mobile.

Images and videos are the most direct, cost effective and simple way to engage an audience.

Online reviews can make or break your business.

The role of 'the marketer' is rapidly evolving. So, how does this modern marketing team differ from the traditional one?

It has never been easier for brands and customers to interact and engage with one another.

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.