You can be on Entrepreneur’s cover!

24 Email Marketing Stats Every Business Owner Should Know (Infographic) Email marketing is the cornerstone of many marketing programs.

By Kimberly de Silva

entrepreneur daily

This story originally appeared on Bizness Apps

juststock | Getty Images

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using mobile-friendly email templates ensures that no matter what device your customer uses to view them, your emails will always look great.

Campaign Monitor has created an infographic, "24 Email Marketing Stats You Need to Know" to help you understand just what value email marketing brings to a small business. For example, for every $1 spent, email marketing brings in $44; for one of the highest ROIs of any marketing tactic.

Personalized messages bring results

A high ROI is fantastic, of course, but with a powerful marketing tool like this, there are even better reasons for email marketing. By using an email service provider, you can create emails that are personalized for each customer, helping them to connect with your business.

The more your customers engage with your business and emails, the more likely they are to purchase from you. Emails with personalized subject lines are 26 percent more likely to be opened. And personalization doesn't stop at the subject line.

You can add images and content that are specific to each reader to keep them interested in what your business offers. The more you can send emails that your customers want to see, with information that they're looking for, the more likely they'll stay your customer. Using data you already have about them can help you to personalize emails a little bit more. Keeping your data updated, by using signup forms or surveys, can help you collect the information you need to do this.

Automation saves time and engages customers

Automation, creating a series of emails once and sending them out automatically when certain criteria are met, can help keep customers coming back for more. Sending out welcome emails, reminder emails, VIP emails or even birthday emails can help to hold your customer's attention, and lead to sales.

As a matter of fact, automated emails can generate 320 percent more revenue than non-automated ones. Using automation and personalization together can make marketers' lives a little easier since they need to only create an email once to have each person get the version they need, and sent when they need it.

Since email open rates increased to 68 percent on mobile devices in 2016, it's important to make sure your email can be read on any device. Just about everyone has a mobile phone and reads their emails on it these days. The easiest way to do this is to use a template that's already set up to work on mobile devices. This way no special coding is needed and your customers will have an easy-to-read and useful email. Plus, you'll still be able to use personalization and automation, the end device won't change how they work.

Email marketing stats worth knowing

From personalization and automation to a high ROI, email marketing can make staying in touch with customers a breeze. And, it will help to not only convert leads to customers but help retain the customers you already have. For more useful and fun email marketing stats and tips, check out the infographic below.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Side Hustles Are Soaring as Entrepreneurs Start Businesses Working Part- or Full-Time Elsewhere, According to a New Report

The younger the entrepreneur, the more likely they were to start a business as a side hustle.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business News

Scrabble Makes First Change to Its Board in Over 75 Years

The new roll out is only available in Europe as of now.

Growing a Business

Want to Become an Industry Leader? Be a Guest on Podcasts — But Not the Ones You Think

If you are trying to promote your new product or service, there's a simple yet effective way to stand out from the rest.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

CPI Report: Inflation Rose More Than Expected in March, Driven By Housing and Energy Costs

The average U.S. household is paying $227 more per month for goods compared to one year ago.