Get All Access for $5/mo

Why Hospital Franchisors Need a Mobile-First Strategy for Customer Engagement 3 Ways to Create Mobile Traffic

By Franchise India Staff

This story originally appeared on Franchise India

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

graphicstock

In 2017, the hospitals and healthcare organizations saw a significant increase in mobile traffic, stating that mobile first strategy is soon going to be all around. With many restaurants and other business already friendly with this tool, hospitals are soon expected to use this method for customer engagement.

Recent studies show that 52% of smartphone users gather health-related information on their cell phone, ranging from information related to a specific medical procedure to diet and nutrition. With more people using mobile devices to look for health-related information, it's time for the industry to shift from desktop to mobile first strategy.

Dr. Saarthak Bakshi, CEO, International Fertility Centre said, "The DISHA (Digital Information Security in Healthcare Act) Act, a government initiative shall empower sharing of information and health records amongst the hospitals, clinics and the patients in a protected way. This is to encourage and accept an electronic health and implement privacy and security which shall safeguard data and regulate the storage and exchange of e-health records."But it's necessary to define your goals, with existing technology, and skilled staffs. Once accomplished, franchisors can start creating and implementing a strategy for mobile customers.

Franchisors should consider these few points for designing and writing specifically for mobile devices:

The default mode

Franchisors should not start from the scratch if they already have a good desktop design. They can make mobile the primary way to interact with hospital websites, increasing mobile traffic. If necessary, move to the desktop, but start with mobile as it helps you to understand how healthcare customers experience your website.

Mapping

Mapping the journey is very important. You should take a deep dive into analytics, observing the areas which are getting most views from mobile. A deep analysis is required from home to exit page. Franchisors could use this opportunity to increase customerexperience by enhancing the design and content.

Write for the small screen

Writing for desktop and mobile comes with a very little gap. Rather, try to write for a modern digital audience, using short paragraphs and making contents scan-able. Proper use of visuals with less complex writing can help obtain a successful mobile-first strategy, increasing traffic for both mobile and your business.

Keeping up with changing market factors that affect customer preferences will help ensure your strategy remains successful over time.

This article was originally published on Franchise India by Shahram Warsi.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Culture

You'll Always Have Anxious Employees if You Don't Follow These 4 Leadership Tactics

Creating a thriving workplace environment hinges on the commitment of company leaders to nurture and inspire their teams.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.