Growing a Business

Leadership

Trust Should Be the Foundation of Your Business — Here's How to Earn It.

Here are five areas entrepreneurs and business leaders should tackle and invest more in to fuel a reputation for being incredibly reliable, which will help you drive greater customer trust, loyalty and success.

Leadership

I'm a Blind CEO — Here Are 3 Lessons I've Learned About Finding Alternative Ways to Be Your Most Productive Self.

Through my vision loss, I've learned a lot of lessons about the importance of staying proactive as a CEO. Here are some lessons I've learned to find new ways to grow your business.

Marketing

If You're Going to Be a Guest on a Podcast, Don't Make These 4 Mistakes — They Could Cost You Leads.

Many entrepreneurs are using podcast guesting as their go-to marketing strategy. If it hasn't quite worked for you yet, check if you are making any of these four mistakes.

Starting a Business

Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

How to watch the new live streaming episode of 'Ask Marc.'

Branding

When to Know If Rebranding the Right Move For You — and What You Should Focus on When It's Time

Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.

Leadership

1 in 10 Leaders Say Succession Planning Is Not Worth the Time and Money It Costs — Here's Why They're Wrong.

While seemingly straightforward, succession planning for business owners can take several different forms, each with its own set of pros and cons. You need to understand your options when you inevitably sell or pass down your business someday.

Growing a Business

Your Online Customer Experience Is More Than a Buzzword — It's the Backbone of Your Business. Here's How to Optimize It.

If you want to scale your business, you need to have top-tier online customer service. Here's how you achieve that.

Fundraising

It Can Be Hard Raising Capital For a Small Business — But These 3 Ways Really Work.

It can be hard to raise capital for a small local business if you haven't learned the right strategies. Ultimately, however, raising capital is possible at any level — if you employ the correct approach. Here's how.

Starting a Business

Ask Marc | Get Free Advice About Your Business From the Co-Founder of Netflix

Get free business advice during our next Ask Marc, live Q&A, on 9/26/23 at 3 p.m. EDT. You don't want to miss it—send in your questions now.

Culture

Investing in Company Culture Is Your Strongest Asset — Here's Why.

A guide to the importance of company culture and empowering employees for a prosperous workplace.

Growing a Business

Worried About Your Competition? Here's How to Persuade Their Customers to Buy From You Instead

The best way you convince your competitors' prospects to buy from you instead of them is to follow the steps outlined here.

Starting a Business

This Texas Mom's Pumpkin Porch Displays — Which Can Cost More Than $8,000 — Are Already Sold Out, Thanks to One Very Strategic Move

The designs at the Dallas Arboretum inspired Heather Torres to get creative — then she saw a prime business opportunity.

Marketing

11 Effective Marketing Strategies to Help Streamline Your Startup

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we'll explore the practical tools, techniques and insights to manage your entrepreneurial journey, covering everything from understanding your target audience to scaling up marketing efforts, ensuring you lay a strong foundation for brand recognition, growth and success.

Growing a Business

The Middle Class Is Dead. Spend Your Advertising Dollars on This Demographic Instead to Triple Your Profit.

If you're only focusing on the middle class, you're missing out on a ton of money. Here's the group you need to be targeting instead.

Employee Experience & Recruiting

Recruitment and Retention Strategies Vary By Generation — But They Have This One Thing in Common

Today's workforce is one of the most generationally diverse, so human resources leaders need to understand how to recruit and retain employees based on the unique needs of each talent pool — and the commonality they all share.