Starting a Business
Startups
How This Health Insurance Startup Found Its Light Bulb Idea
The road map for this company includes the mantra "keeping going."
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Marketing
3 Mind Hacks for Overcoming Your Fear of Marketing Yourself
Take it one step at a time. You get nowhere until you put yourself out there.
Startup Basics
Becoming a Brand: Here's How to Market Your Startup Well Before You Launch.
If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams.
The Digest
How She Built a Hotel in Mexico and Wound Up With a Packaged Food Company
The Real Coconut sells products that have proven popular at the Mexican hotel restaurant with the same name.
Business Name
How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Credibility
Why Living Alongside Your Customers Can Help You Develop Credibility
The team at Outdoorsy built up its brand by engaging directly with the RV community.
Business Plans
Developing a Business Model That Works
Use these six tips to create the financial section of a business plan that will get your company off the ground.
Valuations
7 Factors That Influence Startup Valuations
Figuring the valuation on a company that isn't making money is subjective but not arbitrary.
Starting a Business
It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding
Is your startup struggling to gain traction? Imagine generating interest in a toilet paper company...
Affiliate Marketing
How to Build a Profitable Business Online by Selling Nothing
Learn three simple strategies to help you stack on more revenue without the headaches of fulfillment and customer support.
Project Grow
Entrepreneur Elevator Pitch Season 3 Episode 1: 'Is She Pitching Us?'
Our weekly pitch show is back, and the investor judges are looking for answers.
