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Project Grow

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Startup Basics

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As customer development expert Bob Dorf advises, "For as long as humanly possible, avoid investors as best you can."
Innovation

Your Best Ideas Are the Ones No One Else Believes in

Airbnb, Rent the Runway and Foursquare all seemed odd -- or even off-putting -- at first glance.
Marketing

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself

Take it one step at a time. You get nowhere until you put yourself out there.
Startup Basics

Becoming a Brand: Here's How to Market Your Startup Well Before You Launch.

If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams.
The Digest

How She Built a Hotel in Mexico and Wound Up With a Packaged Food Company

The Real Coconut sells products that have proven popular at the Mexican hotel restaurant with the same name.
Business Name

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Credibility

Why Living Alongside Your Customers Can Help You Develop Credibility

The team at Outdoorsy built up its brand by engaging directly with the RV community.
Business Plans

Developing a Business Model That Works

Use these six tips to create the financial section of a business plan that will get your company off the ground.
Valuations

7 Factors That Influence Startup Valuations

Figuring the valuation on a company that isn't making money is subjective but not arbitrary.
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