Starting a Business
Infographics
The Billion-Dollar Business of CBD (Infographic)
And the industry is only getting bigger.
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As customer development expert Bob Dorf advises, "For as long as humanly possible, avoid investors as best you can."
Innovation
Your Best Ideas Are the Ones No One Else Believes in
Airbnb, Rent the Runway and Foursquare all seemed odd -- or even off-putting -- at first glance.
Marketing
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Startup Basics
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If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams.
The Digest
How She Built a Hotel in Mexico and Wound Up With a Packaged Food Company
The Real Coconut sells products that have proven popular at the Mexican hotel restaurant with the same name.
Business Name
How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Credibility
Why Living Alongside Your Customers Can Help You Develop Credibility
The team at Outdoorsy built up its brand by engaging directly with the RV community.
Business Plans
Developing a Business Model That Works
Use these six tips to create the financial section of a business plan that will get your company off the ground.
Valuations
7 Factors That Influence Startup Valuations
Figuring the valuation on a company that isn't making money is subjective but not arbitrary.
