S Shanthi

S Shanthi

Entrepreneur Staff
Senior Correspondent

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. She is also a mom who looks forward to playing a game of cards with her tween daughter every evening after work. 


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What is Smear Campaign and What Companies Should Do About it?

After Meesho, travel tech startup EaseMyTrip is the latest to be informed about smear campaigns against the companay on Twitter

India's Newest Unicorn LeadSquared on Opportunities and Challenges in SaaS

Here are the edited excerpts from the interview with Nilesh Patel, CEO and founder, LeadSquared

Omnichannel Not the Only Reason Behind D2C Brands' Offline Foray

One of the factors behind this trend is the competition in the online world

Sales Automation SaaS platform LeadSquared Joins the Unicorn Club

The Bengaluru-based startup has secured an investment of $153 Mn from WestBridge Capital in a Series C funding round

Why Many Indian Startups Are Headquartered Overseas

Among other reasons, having the headquarters in a particular country simplifies the day-to-day operations of the startup, say experts

D2C Unicorn Mamaearth Founders Pitch to Jury at 'Dolphin Tank' as Part of Their New Campaign

The campaign sees Mamaearth co-founders Ghazal and Varun Alagh pitch to a jury of kids, called 'Dolphins' at the Dolphin Tank, offering their shares in exchange for goodness

Behind Building India's 100th Unicorn Open

Anish Achuthan, co-founder and CEO, Open tells us about his personal journey so far and the journey of the unicorn that he and his co-founders have built

Layoffs are Happening Not Just in India, But Across the Globe

209 tech startups worldwide have announced layoffs since the beginning of 2022, says a crowdsourced database of tech layoffs

This is How Unicorn Founders Keep Employee Morale Up During Turbulent Times

The founders believe that during times of crisis a strong communication is key

Miko: A Startup That Aims to Make Learning Fun With Robots

The startup supports different formats of engagement such as games, audiovisual content, conversational content, Human-Robot Interactions, among others

Imarticus Learning: Imparting In-Demand Skills to India's Talent Pool

The startup's products range from an assured placement program for a fresh graduate to re-skilling and upskilling programs for professionals with over 20 years of work experience

MSME Digital Lending Gains Momentum

In the last few weeks, we have also seen many startups in the space raising fresh rounds of funding.

Using Game-based Pedagogy to Encourage Interactive Learning

SplashLearn claims to have benefitted over 40 million students in the US, UK, Canada, Australia, Singapore and New Zealand, and is currently working on its India strategy

How This Startup Is Teaching What is Not Taught in Schools and Universities

Newton School claims to bridge the gap between industry requirements and the curriculum offered by educational institutions

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