Get All Access for $5/mo

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic) Need to boost your marketing? Go mobile.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

skaman306 | Getty Images

The marketing industry isn't the same as it was 10 years ago. And much of that is thanks to the rise of smartphones.

Today's marketing initiatives go far beyond print ads and desktop computers, and it's more important than ever to have a mobile marketing campaign in place for your business. If you're feeling stuck, there's no need to worry. With a few quick tips and an understanding of how other businesses are using mobile marketing to their advantage, you'll be well on your way to creating a stellar campaign.

Related: Teach Yourself Online Marketing With This Simple Technique

People spend 59 percent of their time on mobile, according to research compiled by App Geeks. But marketers spend 15 percent of their budgets on mobile and the remaining 85 percent on desktop. In addition, mobile ads have higher conversion rates. Overall, average smartphone conversion rates have gone up 64 percent compared to average desktop conversion rates.

Now that you know the importance of mobile marketing, it's important to understand the different types. SMS marketing, app-based marketing, push notifications and email marketing are some of the most popular methods. When it comes to SMS, 79 percent of smartphone users say they rely on SMS opt-in to help them make purchasing decisions. In addition, push notifications drive nearly 10 times more users to make a purchase.

Related: 104 Facts You Didn't Know About Mobile Marketing (Infographic)

It's clear there are plenty of mobile marketing opportunities. To take advantage of them and to learn more, check out App Geeks' infographic below.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer

Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Making a Change

Learn a New Language with This Fresh Approach

Read and listen side by side.

Business News

Mark Zuckerberg Is Now the World's Second Richest Person, Behind Elon Musk

Meta's CEO jumped ahead of Jeff Bezos in Bloomberg's rankings this week.

Business News

Meta Says Its New Movie Gen AI Is an Industry First — But a Demo Shows It Isn't Perfect

Movie Gen is too expensive to be released to the public yet, according to Meta's chief product officer.