News and Articles About Pivoting

Do Pivots Matter? Yes, in Almost Every Case.
Growth Strategies

Do Pivots Matter? Yes, in Almost Every Case.

A recent analysis of 39 billion-dollar companies says most stuck to their original vision. Serial entrepreneur Steve Blank argues that isn't true.
Steve Blank
Don't Be a 'Pividiot.' Follow These Tips.
Growth Strategies

Don't Be a 'Pividiot.' Follow These Tips.

Constantly changing directions can harm your business. So how do you know when it's a good time to pivot?
Matthew Toren
6 Signs It's Time to Turn Your Startup in a New Direction
Growth Strategies

6 Signs It's Time to Turn Your Startup in a New Direction

Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
8 Successful Companies Didn't Start That Way (Infographic)
Starting a Business

8 Successful Companies Didn't Start That Way (Infographic)

Early iterations of now famous tech startups are almost unrecognizable.
Why This 'Trep Will Start School in 2014
Growth Strategies

Why This 'Trep Will Start School in 2014

Entrepreneur caught up with its past 'Treps of the Year, Emerging Entrepreneur Jason Lucash, about how the year has changed him and how it's prepared him for 2014.
Kelly K. Spors
Why Fab Is Bleeding
Growth Strategies

Why Fab Is Bleeding

Are the e-commerce company's recent shakeups a sign the wounds are healing or just a Band-Aid to stop the hemorrhaging?
Andrea Huspeni
Starting a Business

How an Idea Partner Can Help Launch a Million-Dollar Startup

For our series College Treps, Chris Norton discusses how an idea partner can help an entrepreneur separate million-dollar ideas from total duds.
Chris Norton
How Pivoting Helped This Startup Win Over Nordstrom
Growth Strategies

How Pivoting Helped This Startup Win Over Nordstrom

The co-founder of OrigAudio Jason Lucash discusses how listening to customers led to a change in product strategy and a major bump in revenue.
Jason Lucash
An Ohio Startup Cuts Its Teeth and Turns To Toothpaste
Starting a Business

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
Sarah Max
How One Young Entrepreneur Pivoted a Business Failure into Success
Starting a Business

How One Young Entrepreneur Pivoted a Business Failure into Success

On the path to startup success, expect to hit multiple roadblocks along the way.
Zach Smith
Crocs: From Footwear Fad to Billion-Dollar Company
Growth Strategies

Crocs: From Footwear Fad to Billion-Dollar Company

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
Sarah Max
A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission
Starting a Business

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
Sarah Max
How Stagnation -- and Pivoting -- Can Crush a Startup
Starting a Business

How Stagnation -- and Pivoting -- Can Crush a Startup

Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
Michael Phillips Moskowitz
Someone Has Your Same Startup Idea? Move Fast, Launch First
Starting a Business

Someone Has Your Same Startup Idea? Move Fast, Launch First

Serial entrepreneur Mike Jones on the importance of moving quickly when competition is stiff.
Mike Jones