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News and Articles About Pricing

Set the Most Competitive Prices for Your Cleaning Business
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Follow these tips for determining a price that makes you a profit without gouging your customers.
April 17, 2014 in Starting a Business
6 Common Mistakes People Make When Starting a Business

6 Common Mistakes People Make When Starting a Business

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Do yourself a favor and avoid these costly pitfalls.
April 17, 2014 in Starting a Business
How This Theater Fills Its Empty Seats Every Night

How This Theater Fills Its Empty Seats Every Night

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The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
April 13, 2014 in Money
The Pricing Conundrum: Figuring Out the Right Strategy For You

The Pricing Conundrum: Figuring Out the Right Strategy For You

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While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
April 9, 2014 in Grow Your Business
Advice for Making the Luxury Sell

Advice for Making the Luxury Sell

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When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
April 5, 2014 in Money
Nailing Down the Perfect Price Point

Nailing Down the Perfect Price Point

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For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
March 28, 2014 in Starting a Business
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

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Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
March 25, 2014 in Grow Your Business
Why Can Some Businesses Get Away With High Prices?

Why Can Some Businesses Get Away With High Prices?

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Ivy League schools, top doctors and rock stars provide a lesson for your business.
March 14, 2014 in Grow Your Business
7 Sins of Newbie Entrepreneurs

7 Sins of Newbie Entrepreneurs

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Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
March 8, 2014 in The 'Treps
How Much Should I Charge Clients?

How Much Should I Charge Clients?

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Pricing can be difficult. Here are some things to consider to make it easier.
February 20, 2014 in Billing and Collections
The Best Value in Higher Education

The Best Value in Higher Education

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Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
January 31, 2014 in Personal Finance
Uber Deepens Discounts on Its UberX Service

Uber Deepens Discounts on Its UberX Service

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The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.
January 10, 2014 in News and Trends
The Psychology of Discounts and Deals (Motiongraphic)

The Psychology of Discounts and Deals (Motiongraphic)

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Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
November 15, 2013 in Sales
How Can I Turn Price-Sensitive Shoppers Into Customers?

How Can I Turn Price-Sensitive Shoppers Into Customers?

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A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
September 10, 2013 in Grow Your Business
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

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By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
August 22, 2013 in Startup Basics

The Business of Turning Sports Fantasies into Cold Hard Cash

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Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
July 18, 2013 in Young Entrepreneurs
Why Pricing Should Be Your First Focus, Not Your Last

Why Pricing Should Be Your First Focus, Not Your Last

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Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
July 6, 2013 in Marketing Basics
10 Questions to Ask When Pricing Your Product

10 Questions to Ask When Pricing Your Product

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Read our guide to figuring out what you should be charging for your products and services.
June 24, 2013 in Startup Basics
The Right Way to Adjust Your Prices

The Right Way to Adjust Your Prices

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Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
April 18, 2013 in Pricing
The Danger of Discounts and How to Avoid Them

The Danger of Discounts and How to Avoid Them

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In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
March 3, 2013 in Pricing
How to Raise Your Prices Without Playing the Blame Game

How to Raise Your Prices Without Playing the Blame Game

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A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
March 1, 2013 in Pricing
Grant Cardone on Debunking the Price Myth

Grant Cardone on Debunking the Price Myth

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In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
December 3, 2012 in Pricing
3 Lessons About Pricing From A&E's Storage Wars

3 Lessons About Pricing From A&E's Storage Wars

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What the popular show about bidding on storage units can teach you about getting the best price.
November 16, 2012 in Pricing
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

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While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
August 23, 2012 in Pricing
7 Ways to Improve Pricing With a New Mix of Products

7 Ways to Improve Pricing With a New Mix of Products

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Consider these ways to increase earnings margins by experimenting with your line-up.
August 20, 2012 in Sales

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No B.S. Price Strategy
No B.S. Price Strategy
By Dan Kennedy and Jason Marrs
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