News and Articles About Pricing
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
What the popular show about bidding on storage units can teach you about getting the best price.
While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
Consider these ways to increase earnings margins by experimenting with your line-up.
Pricing your product at a premium can mean higher profits for you and better value for your customers.
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
Before you figure out your pricing, figure out your business.
With the economy still so uncooperative, how can you sell customers on a price raise? Here are a few ideas.
Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Before you put a price tag on a product or service, find out how much customers value it.
Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
Before you decide to price your products lower than the competition, let us talk you out of it.
What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.
Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.