Pricing

News and Articles About Pricing

The Best Value in Higher Education

Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.

Uber Deepens Discounts on Its UberX Service

The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.

How to Raise Your Prices Without Playing the Blame Game

A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.

Grant Cardone on Debunking the Price Myth

In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.

How to Create a Competitive Pricing Strategy

The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.

Is Your Staff Sabotaging Your Pricing Strategy?

Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.

How to Create a Profitable Business Idea

To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.

Five Painless Ways to Raise Prices this Year

With the economy still so uncooperative, how can you sell customers on a price raise? Here are a few ideas.

More Small Businesses Plan to Push Up Prices in 2012

Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.

Six Business Trends to Watch This Year

In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.

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No B.S. Price Strategy
No B.S. Price Strategy
By Dan Kennedy and Jason Marrs
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