Pricing

News and Articles About Pricing

How Can I Turn Price-Sensitive Shoppers Into Customers?

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Why Pricing Should Be Your First Focus, Not Your Last

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
10 Questions to Ask When Pricing Your Product

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
The Right Way to Adjust Your Prices

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
The Danger of Discounts and How to Avoid Them

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
How to Raise Your Prices Without Playing the Blame Game

How to Raise Your Prices Without Playing the Blame Game

A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
Grant Cardone on Debunking the Price Myth

Grant Cardone on Debunking the Price Myth

In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
3 Lessons About Pricing From A&E's Storage Wars

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
7 Ways to Improve Pricing With a New Mix of Products

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Why You Can Raise Prices Now

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
What You Need to Know About Pricing

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
How to Create a Competitive Pricing Strategy

How to Create a Competitive Pricing Strategy

The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
Is Your Staff Sabotaging Your Pricing Strategy?

Is Your Staff Sabotaging Your Pricing Strategy?

Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
How to Create a Profitable Business Idea

How to Create a Profitable Business Idea

To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
Four Questions to Ask Before Setting a Price

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.
Five Painless Ways to Raise Prices this Year

Five Painless Ways to Raise Prices this Year

With the economy still so uncooperative, how can you sell customers on a price raise? Here are a few ideas.
More Small Businesses Plan to Push Up Prices in 2012

More Small Businesses Plan to Push Up Prices in 2012

Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
Six Business Trends to Watch This Year

Six Business Trends to Watch This Year

In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.
How to Survive a Price War

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
How to Compete -- and Win -- When Rivals Cut Prices

How to Compete -- and Win -- When Rivals Cut Prices

Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
An Inside Look At Being a Wal-Mart Supplier

An Inside Look At Being a Wal-Mart Supplier

What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Four Rules for Pricing Products

Four Rules for Pricing Products

Before you put a price tag on a product or service, find out how much customers value it.

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore

No B.S. Price Strategy
No B.S. Price Strategy
By Dan Kennedy and Jason Marrs
More Info