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The Right Way to Adjust Your Prices
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
April 18, 2013
The Danger of Discounts and How to Avoid Them
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
March 3, 2013
How to Raise Your Prices Without Playing the Blame Game
A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
March 1, 2013
Grant Cardone on Debunking the Price Myth
In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
December 3, 2012
3 Lessons About Pricing From A&E's Storage Wars
Jennifer Goforth Gregory
What the popular show about bidding on storage units can teach you about getting the best price.
November 16, 2012
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public
While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
August 23, 2012
7 Ways to Improve Pricing With a New Mix of Products
Consider these ways to increase earnings margins by experimenting with your line-up.
August 20, 2012
Why You Can Raise Prices Now
Pricing your product at a premium can mean higher profits for you and better value for your customers.
August 14, 2012
What You Need to Know About Pricing
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
August 6, 2012
How to Create a Competitive Pricing Strategy
Ann C. Logue
The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
August 1, 2012
Is Your Staff Sabotaging Your Pricing Strategy?
Jason Marrs and Dan S. Kennedy
Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
April 30, 2012
How to Create a Profitable Business Idea
Jon Burgstone and Bill Murphy Jr.
To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
February 16, 2012
Evaluating Your Idea
Four Questions to Ask Before Setting a Price
Before you figure out your pricing, figure out your business.
February 9, 2012
Five Painless Ways to Raise Prices this Year
With the economy still so uncooperative, how can you sell customers on a price raise? Here are a few ideas.
January 18, 2012
More Small Businesses Plan to Push Up Prices in 2012
Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
January 5, 2012
Six Business Trends to Watch This Year
In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.
January 4, 2012
Cash Flow & Money Management
How to Survive a Price War
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
December 28, 2011
How to Compete -- and Win -- When Rivals Cut Prices
Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
December 22, 2011
An Inside Look At Being a Wal-Mart Supplier
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
December 9, 2011
Make the Sale
Four Rules for Pricing Products
Before you put a price tag on a product or service, find out how much customers value it.
November 15, 2011
Seven Ways to Avoid Competing On Price
Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
September 30, 2011
Why You Don't Want to Be the Low-Cost Leader
Before you decide to price your products lower than the competition, let us talk you out of it.
September 14, 2011
A 10-Step Double-Dip Survival Guide for Entrepreneurs
What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.
August 29, 2011
Five Signs It's Time to Change Your Prices
Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
August 17, 2011
Small Business Lessons from Netflix's Pricing Debacle
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
July 18, 2011
Customer Loyalty and Retention
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