Pricing

News and Articles About Pricing

Think Hillary's Bad? Here Are 5 'Ethical' Mistakes Business Owners Regularly Make.
Ethics

Think Hillary's Bad? Here Are 5 'Ethical' Mistakes Business Owners Regularly Make.

Most of us don't operate outside of the law. Sometimes, we make choices that would be considered unethical by some, yet perfectly appropriate by others.
Gene Marks
A 5-Step Reality Check for Inventors
Inventions

A 5-Step Reality Check for Inventors

The only easy parts of developing an invention are underestimating the costs and over-estimating the market.
Kedma Ough
Should You Consider Hiring a Crowdfunding Consultant?
Crowdfunding

Should You Consider Hiring a Crowdfunding Consultant?

These advisers can be invaluable members of your team, or a complete waste of money. Ask these questions before making a decision.
Kendall Almerico
8 Pointers for Setting a Price in Negotiations
Pricing

8 Pointers for Setting a Price in Negotiations

This numeric value is super critical as it affects the profit you'll get from a deal.
Doug and Polly White
Evaluating the Merits of Building Negotiating Into Your Prices
Pricing

Evaluating the Merits of Building Negotiating Into Your Prices

The "one price fits all" philosophy does not work in all industries and under all circumstances.
Doug and Polly White
Don't Be the Cheapest, Be the Best
Competition

Don't Be the Cheapest, Be the Best

When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
Mike Templeman
The Other Products Falling Oil Prices Are Making Cheaper
Pricing

The Other Products Falling Oil Prices Are Making Cheaper

Paying under $2 a gallon for gas? Ka-ching! But gasoline is not the only product that gets less expensive when the price of crude oil falls.
Catherine Clifford
5 Mistakes Successful Entrepreneurs Don't Make Twice
Learning From Mistakes

5 Mistakes Successful Entrepreneurs Don't Make Twice

Nobody gets everything right the first time around but some lessons should only need to be given once.
Kimanzi Constable
8 Psychological Triggers to Optimize Your Pricing Page
Pricing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Talia Wolf
How Much Should You Give Away for Free During a Coffee Meeting?
Pricing

How Much Should You Give Away for Free During a Coffee Meeting?

It is important to remember that your time is money. Your time and expertise are valuable commodities that you should monitor carefully.
Deborah Mitchell
The Biggest Lessons I Learned Working Solo in 2014
Lessons

The Biggest Lessons I Learned Working Solo in 2014

From limited partnerships, knowing your worth to effective time management.
Deborah Mitchell
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
Pricing

The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club

What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
Gene Marks
Small-Business Owners Who Aren't Experts in Their Fields Will End Up Paying a Hefty Price
Running a business

Small-Business Owners Who Aren't Experts in Their Fields Will End Up Paying a Hefty Price

If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Jim Joseph
This Software Company Wants to Help Retailers Compete Against Amazon
Pricing

This Software Company Wants to Help Retailers Compete Against Amazon

An engineer gives retailers a fighting chance in the online price wars.