Pricing

News and Articles About Pricing

Pro Tips for Hitting the Pricing Nail on the Head
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Robert W. Bly
Study: Women Pay Thousands More Than Men for Products
Gender Differences

Study: Women Pay Thousands More Than Men for Products

New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
5 Tips for Setting Your Optimum Price
Setting prices

5 Tips for Setting Your Optimum Price

The customer perception of the value of your offering may surprise you, but it's what counts the most.
Doug and Polly White
Why Creativity Can Be a Curse for Entrepreneurs
Creativity

Why Creativity Can Be a Curse for Entrepreneurs

Creative people might be great at executing an idea, but they've got to get in touch with their practical side if they want to stay in business.
Carol Roth
5 Life-Changing Lessons I Learned When I Raised My Coaching Prices
Learning From Mistakes

5 Life-Changing Lessons I Learned When I Raised My Coaching Prices

This is what happens when you lose alignment with yourself and feel bad about the choices you make.
Shannon Kaiser
Know These 5 Realities Before You Take the Entrepreneurial Plunge
Starting a Business

Know These 5 Realities Before You Take the Entrepreneurial Plunge

Being your own boss has an intoxicating lure but to succeed you have to stay clear headed.
Grant Cardone
9 Reasons Why Your Business Growth Has Plateaued -- and How to Fix That
Growth Strategies

9 Reasons Why Your Business Growth Has Plateaued -- and How to Fix That

An outdated business plan and a lack of drive are just a couple of reasons why you might be stuck.
Chelsea Berler
The 10 Things You Need to Know When Responding to RFPs
RFP

The 10 Things You Need to Know When Responding to RFPs

First off, are you sure you're even seeing all the relevant RFPs out there?
George Deeb
Make Your Prices Fair and Scalable, Globally
Pricing

Make Your Prices Fair and Scalable, Globally

Consider that the average customer in Oslo can afford a higher-priced Starbucks latte than someone in New Delhi.
Jurgen Appelo
To Get a Premium Price Exceed What Your Customer Expects
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
Why You Should Drop the Client Who Demands You Drop Your Fee
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Jacqueline Whitmore
10 Pricing Strategies That Can Drastically Improve Sales
Sales Strategies

10 Pricing Strategies That Can Drastically Improve Sales

Utilizing smart pricing strategies when selling products, services or subscriptions is a must to succeed in a competitive marketplace.
Gregory Ciotti
Could a $50 Tablet This Holiday Season Help Salvage Amazon's Struggling Hardware Division?
Amazon

Could a $50 Tablet This Holiday Season Help Salvage Amazon's Struggling Hardware Division?

The forthcoming 6-inch device would be one of the cheapest tablets on the market.
Geoff Weiss
Everything I Needed to Know About Negotiating I Learned Watching My Dad Make a Huge Buck on Some Old Furniture
Negotiating

Everything I Needed to Know About Negotiating I Learned Watching My Dad Make a Huge Buck on Some Old Furniture

When my father got five times his ideal price, plus some bagels, for family junk he taught that street smarts trump book smarts.
Carol Roth