Pricing | Page 3

Building a Business

Lawsuit Alleges That McDonald’s Overcharges For Cheeseburger Value Meal

According to the plaintiff, the fast-food chain's 'Extra Value Meal' costs 41 cents more than it would if you just ordered each item individually.

By Kate Taylor

Business News

Nintendo’s iPhone Mario Game Sets Download Record, But People Are Bashing Its $9.99 Price

Super Mario Run is free to download on the App Store where, in Japan, it is rated 2.5 stars out of 5 based on 1,095 reviews.

By Reuters

Thought Leaders

Scope Creep, the Killer of Projects

When a customer's requests for add-ons and changes puts a project manager in an invidious position, scope creep has crept in.

By Phil La Duke

Business News

Ever Hear of Instapaper? Well Now Its Premium Read-it-Later Service Is Free.

An infusion of cash from Pinterest has allowed Instapaper to ditch subscriptions.

By Stephanie Mlot

Business Accounting

8 Pricing Strategies for Your Digital Product

Have you ever thought of pricing as a powerful marketing strategy?

By Eric Siu

Building a Business

This Company Is Offering Discounts to Fight Sexist Product Pricing

Bulk shopping platform Boxed is reducing prices on women's products that are more expensive than the same items made for men.

By Nina Zipkin

Building a Business

How Do You Solve the Discount Conundrum in B2B Sales?

Investigate how you can create value for your customer and yourself without resorting to slashing prices.

By Danny Wong

Building a Business

Quick: What’s 15 Percent of $129?

Business is mainly about numbers. If you don't understand that, you have more than a math problem to solve.

By Gene Marks

Thought Leaders

The 4 Easiest Ways to Make More, Yes More, Money in 2016

Sample: Put an end to discounts. Yes, do it now.

By Sujan Patel

Thought Leaders

5 Strategies of ‘Psychological Pricing’

Forget that '$100' pricetag. Try '$99.99' instead.

By Pius Boachie

Business News

Uber to Make Surge Pricing Less Obvious

Upfront fares are currently rolling out to an number of U.S. cities, though Uber didn't detail a timeline for how long it would take all riders to benefit from the new tweak.

By David Murphy

Marketing

It’s Sell or Die Because Sales Are the Lifeblood of Every Company

It may not be brain surgery, but done right, sales is a practice like medicine or any other profession. Learn it. Practice it.

By Phil La Duke

Business Ideas

You Need to Immediately Stop Believing These 5 Product Innovation Misconceptions

Don't launch your new product before you have a full grasp of how to monetize it.

By Madhavan Ramanujam

Building a Business

New Whole Foods Chain 365 Faces Tough Mission: Cut Prices Without Being ‘Cheap’

The chain, which debuts in Los Angeles' Silver Lake neighborhood, is critical to Whole Foods.

By Reuters

Marketing

The 6 Biggest Startup Mistakes Entrepreneurs Make

The worst mistakes are also completely avoidable.

By Jacqueline Whitmore

Building a Business

Here’s a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.

By Rex Chen

Business News

FCC’s Broadband ‘Nutrition’ Labels Aim to Clarify Speed, Price

Internet services will soon have a label with a breakdown similar to the nutrition facts on groceries.

By Tom Brandt

Business News

The One Surprise From Apple’s Event Yesterday

About a half-hour into its sales pitch, the company announced the long-rumored iPhone SE, with one notable feature.

By Don Reisinger

Building a Business

3 Ways to Price Your Work for Your Freelance Writing Business

Smart tips for setting the best rates in order to help your freelance writing business succeed

Building a Business

When Mapping Your Growth Don’t Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.

By Dixie Gillaspie

Building a Business

3 Ways Offering Something for Free Can Actually Make You Lots of Money

Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.

By Allen Lau