Per Bylund

Per Bylund

Entrepreneur Leadership Network Contributor
Assistant Professor of Entrepreneurship and Records-Johnston Professor

About Per Bylund

Per Bylund, PhD, is assistant professor of entrepreneurship and Records-Johnston professor of free enterprise in the School of Entrepreneurship at Oklahoma State University. His areas of research are entrepreneurship, management and economic organization. He is author and editor of four books.

More From Per Bylund

Entrepreneurs

How to Become an Entrepreneur Who Doesn't Think About Costs

It's natural to think of costs as necessary and to focus on covering them. But a better plan is to focus on value. (Costs are, ultimately, chosen.)
Entrepreneurs

How to Think Like a Successful Entrepreneur

Successful entrepreneurs think about their business in value terms, and they recognize that they do not themselves determine the value of their offering -- the consumer of the final good does.
Prepare to Succeed

How to Maintain Profitability in a Changing Market

For lasting profitability, entrepreneurs should focus on contributing to consumer value. This applies to business-to-business too.
Cultivating Emotional Intelligence

How to Grow Your Entrepreneurial Superpower

Recognize that your job is to facilitate value for the customer and on their terms.
Entrepreneurs

The Entrepreneurial History of the Term 'Entrepreneur'

First, they were cheaters. Then, they were heroes.
Company Culture

Forget the Moat and Make Your Startup a Tropical Island

Building a business should be like creating a destination, not erecting a fortress.
Entrepreneurs

4 Ways to Ensure Your Business Survives the Reopening of the Economy

Do the numbers. Is reopening right now right for you?
Starting a Business

4 Ways to Perfect Your Business Model

How are you creating and capturing value?
News and Trends

3 Ways to Safeguard Your Business as Coronavirus Spreads

Act now to ease upstream and downstream impacts.
Starting a Business

4 Reasons Why Pricing Is the Key to Startup Success

What your product costs will be central to its story.
Starting a Business

Entrepreneurs Should Aim to Be Good Monopolists

Contrary to popular perception, one major market leader can benefit both sellers and consumers.
Finance

How Entrepreneurs Can Survive the Next Recession

With speculation about another crash running rampant, it can't hurt to be prepared.
Entrepreneurship

Entrepreneurship Often Involves Uncertainty. Here's How to Deal With It Productively.

The future may be unknowable, but it isn't unimaginable.
Starting a Business

How to Think About Economic Moats When Starting a Business

Just like in a medieval fortress, an economic moat will keep competitors out by creating barriers.