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Per Bylund

Per Bylund

Guest Writer / Assistant Professor of Entrepreneurship and Records-Johnston Professor of Free Enterprise in the School of Entrepreneurship at Oklahoma State University

Per Bylund is assistant professor of entrepreneurship and Records-Johnston professor of free enterprise, in the School of Entrepreneurship at Oklahoma State University. His areas of research are entrepreneurship, management and economic organization.

 

 

More From Per Bylund

Pricing

Stop Shooting For the Moon! Raising Prices Won't Raise Your Profits. Catering to a Niche Will.

Stick with appealing to a niche audience before building out. Here are three ways how.
Automation

Robots Do It Better: Why Automation Is Good for Business

Rather than a threat, the rise of more intelligent machines represents an opportunity to disrupt the economic status quo through automation.
Pricing

How to Avoid Looking Like a Villain When You're Price Discriminating

Companies that are able to vary pricing without upsetting customers in the process stand to gain quite a bit.
Disruption

Amazon's Lesson About Disruption: Rattle Any Market You Can

Entrepreneurs can stick to their static business models or learn from Amazon's innovation mindset.
Amazon

3 Entrepreneurial Lessons From the Amazon/Whole Foods Mega-Merger

The entrepreneurial community should be watching this deal with bated breath for the revolutionary retail repercussions sure to come.
Innovation

Actually, There's Not an App for That: Innovation and the Physical World

By pairing software and hardware in inventive new ways, visionary companies can disrupt even the most disjointed or stagnant industry.
Take It From The Pros

Customers Lie -- So Stop Taking Their Bad Advice

Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.
Affordable Care Act

Ditch the Political Gamesmanship -- How Entrepreneurship Can Fix Healthcare

Instead of trying to replace Obamacare, let's let entrepreneurs play a prominent role in fixing our broken healthcare system.
Take It From The Pros

How Entrepreneurs Can Hone Their Management Skills to Fuel Production

Entrepreneurs rarely make smooth transitions into managerial roles as their startups mature. Utilize these four strategies to successfully make that leap.
Technology

How Being App-Happy Undermines Your Business

Apps might be relatively easy to produce, but they're not a cure-all for startups' business problems.
Take It From The Pros

'Ride the Lightning' the Way 1 of the Best Thrash Metal Bands Has Done

Find success as an entrepreneur the way Metallica has done for, yes, three-plus decades.
Take It From The Pros

Why You Should Ignore the Success of Facebook and Uber

Some entrepreneurs try to replicate the magic of today's blockbuster companies. They shouldn't: Those companies are built on an extremely shaky business model, or no model at all.
Taking Risks

Are Entrepreneurs an Endangered Species? 3 Safeguards to Ensure You're Not Next.

The middle class is withering away and financing is difficult to secure. But that doesn't mean entrepreneurs should abandon their dreams and stick to safer routes.
Cost Cutting

4 Ways to Cut Production Costs Instead of Your Team

When money gets tight, find solutions that don't cost jobs.
Startups

How to Specialize Without Locking Your Startup Out of the Market

Take stock of whether your startup is innovating incrementally or is being boxed in by an unripe market.