Building a Business
8 Psychological Triggers to Optimize Your Pricing Page
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
By Talia Wolf
Pricing | Page 5
Building a Business
The Lesson in American Airlines’ Smart Pricing Plan for its Exclusive Club
By Gene Marks
Building a Business
Small-Business Owners Who Aren’t Experts in Their Fields Will End Up Paying a Hefty Price
If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
By Jim Joseph
Building a Business
This Software Company Wants to Help Retailers Compete Against Amazon
An engineer gives retailers a fighting chance in the online price wars.
By Joe Lindsey
Buying a Franchise
As Football Season Approaches, Buffalo Wild Wings Raises Prices
The chicken wings chain said that rising chicken costs means menu prices will increase by 3 percent.
By Kate Taylor
Business News
Amazon Strikes Deal With Simon & Schuster on E-Book Prices
The months-long standoff has ended, with an agreement on the future price of e-books.
By Reuters
Building a Business
Beat Burnout But Score Results
It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
Building a Business
How to Determine What You Should Charge Customers
Ask these five questions to get a better sense of how much you should be charging.
By Dorie Clark
Building a Business
5 Decisions Every Entrepreneur Must Face
Business owners should be prepared to face these forks in the road head on if they want to keep moving ahead.
Business News
Analyst: Amazon’s Fire Phone Simply ‘Not Compelling Enough’
Making less of an impact than Amazon hoped, the company dropped the price of the Fire Phone from $199 to 99 cents.
By Nina Zipkin
Building a Business
10 Startup Tips Learned the Hard Way
Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.
Business News
Amazon Blocks Disney DVD Orders as Pricing War With Hachette Rages On
Amid divisive contract disputes, the Walt Disney Company is the latest multimedia giant to find itself in Amazon's crosshairs.
By Geoff Weiss
Marketing
3 Strategies for Raising Your Prices
Sell quality and service. People don't complain about paying for value.
Building a Business
Google to Offer Business Owners 2 TB of Free Storage for a Year
Amid pricing wars between corporate computing leaders Amazon, Microsoft and Google, industry experts predict that cloud storage may soon become entirely free.
By Geoff Weiss
Business Operations & Logistics
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
By Neil Lustig
Business Legal
Whole Foods Fined for Overcharging California Customers
Think Whole Foods is too expensive? The city attorneys of Los Angeles, Santa Monica and San Francisco are of a similar mind.
By Geoff Weiss
Buying a Franchise
Dunkin’ Donuts Franchisees Forced to Raise Coffee Prices
As drought and coffee rust drive up the cost of coffee beans, Dunkin' Donuts prices are about to increase.
By Kate Taylor
Entrepreneurs
A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time
The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
By Geoff Weiss
Building a Business
Set the Most Competitive Prices for Your Cleaning Business
Follow these tips for determining a price that makes you a profit without gouging your customers.
Building a Business
6 Common Mistakes People Make When Starting a Business
Do yourself a favor and avoid these costly pitfalls.
Business Accounting
How This Theater Fills Its Empty Seats Every Night
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
By Grant Davis
Building a Business
The Pricing Conundrum: Figuring Out the Right Strategy For You
While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Business Accounting
Advice for Making the Luxury Sell
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
By Coeli Carr
Building a Business
Nailing Down the Perfect Price Point
For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
By Matthew Ong
Building a Business
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Building a Business
Why Can Some Businesses Get Away With High Prices?
Ivy League schools, top doctors and rock stars provide a lesson for your business.
By Gene Marks
Thought Leaders
7 Sins of Newbie Entrepreneurs
Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
Business Accounting
How Much Should I Charge Clients?
Pricing can be difficult. Here are some things to consider to make it easier.