Thought Leaders
7 Sins of Newbie Entrepreneurs
Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
Pricing | Page 6
Marketing
The Psychology of Discounts and Deals (Motiongraphic)
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Building a Business
Starbucks, Casino ‘Whales’ and the 80/20 Pricing Power Curve
By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
Building a Business
The Business of Turning Sports Fantasies into Cold Hard Cash
Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
By Matt Villano
Building a Business
Why Pricing Should Be Your First Focus, Not Your Last
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Building a Business
10 Questions to Ask When Pricing Your Product
Read our guide to figuring out what you should be charging for your products and services.
By Lisa Girard
Business Accounting
The Right Way to Adjust Your Prices
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
Building a Business
The Danger of Discounts and How to Avoid Them
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
By Kevin Hiser
Business Accounting
How to Raise Your Prices Without Playing the Blame Game
A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
Business Operations & Logistics
Grant Cardone on Debunking the Price Myth
In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
Building a Business
3 Lessons About Pricing From A&E’s Storage Wars
What the popular show about bidding on storage units can teach you about getting the best price.
Business Accounting
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public
While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
Marketing
7 Ways to Improve Pricing With a New Mix of Products
Consider these ways to increase earnings margins by experimenting with your line-up.
By Mark Stiving
Marketing
Why You Can Raise Prices Now
Pricing your product at a premium can mean higher profits for you and better value for your customers.
By Yanik Silver
Marketing
What You Need to Know About Pricing
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
By Mark Stiving
Business Accounting
Sticker Shock
The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
By Ann C. Logue
Building a Business
Is Your Staff Sabotaging Your Pricing Strategy?
Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
Business Ideas
How to Create a Profitable Business Idea
To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
Business Accounting
Four Questions to Ask Before Setting a Price
Before you figure out your pricing, figure out your business.
By Mark Stiving
Building a Business
Five Painless Ways to Raise Prices this Year
With the economy still so uncooperative, how can you sell customers on a price raise? Here are a few ideas.
By Carol Tice
Business Accounting
More Small Businesses Plan to Push Up Prices in 2012
Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
Building a Business
Six Business Trends to Watch This Year
In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.
By Carol Tice
Business Accounting
How to Survive a Price War
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
By Mark Stiving
Business Accounting
How to Compete — and Win — When Rivals Cut Prices
Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
By Brad Sugars
Marketing
An Inside Look At Being a Wal-Mart Supplier
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
By Carol Tice
Business Accounting
Four Rules for Pricing Products
Before you put a price tag on a product or service, find out how much customers value it.
By Mark Stiving
Marketing
Seven Ways to Avoid Competing On Price
Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
By Carol Tice