Kevin Hiser is the president of QStart Labs, a web development and startup advisory-services firm Columbus, Ohio. There, he and his team assist in the launch of 10 or more startups each year. Hiser is passionate about helping entrepreneurs and is always willing to take time to share thoughts and advice over a beer or coffee, so feel free to contact him anytime you want to bounce ideas around. And follow him on Twitter @khiser0001.
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Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.