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6 Common Mistakes People Make When Starting a Business

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This story appears in the April 2014 issue of Entrepreneur. Subscribe »

Like every startup entrepreneur, Rodney Nelson needed a great website. Woolly Pocket, the company he was building with his brother, Miguel, aimed to sell its cleverly designed, eco-friendly wall planters online. But there were problems.

"Our first site didn't follow the standard design protocol of a good website," remembers Nelson, who is also a business-management consultant in Phoenix. "It was difficult to navigate; customers had to scroll all the way to the bottom of the homepage and then to the next page to find 'buy it now.'"

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