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Speaker, writer, coach and consultant
Mark Stiving, PhD, MBA, is a recognized pricing expert with has more than 20 years' experience in helping businesses boost revenue and profit. He is also an instructor at Pragmatic Marketing. Mark is the author of Impact Pricing: Your Blueprint for Driving Profits, from Entrepreneur Press.
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Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Consider these ways to increase earnings margins by experimenting with your line-up.
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