Speaker, writer, coach and consultant
Mark Stiving, PhD, MBA, is a recognized pricing expert with has more than 20 years' experience in helping businesses boost revenue and profit. He is also an instructor at Pragmatic Marketing. Mark is the author of Impact Pricing: Your Blueprint for Driving Profits, from Entrepreneur Press.
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Todo emprendedor, sea cual sea su negocio, debe comprender los conceptos básicos de cómo los clientes deciden qué vale la pena.
Consider these ways to increase earnings margins by experimenting with your line-up.
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.