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Mark Stiving

Mark Stiving

Guest Writer / Speaker, writer, coach and consultant

Mark Stiving, PhD, MBA, is a recognized pricing expert with has more than 20 years' experience in helping businesses boost revenue and profit. He is also an instructor at Pragmatic Marketing. Mark is the author of Impact Pricing: Your Blueprint for Driving Profits, from Entrepreneur Press.

Pricing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Marketing

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Starting a Business

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Finance

Pricing a Product? Read This First

Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.
Finance

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.
Finance

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
Finance

Four Rules for Pricing Products

Before you put a price tag on a product or service, find out how much customers value it.
Finance

Why You Don't Want to Be the Low-Cost Leader

Before you decide to price your products lower than the competition, let us talk you out of it.