Search Engine Optimization

News and Articles About Search Engine Optimization

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?
Marketing

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Benjamin Kabin
5 SEO Trends Every Entrepreneur Needs to Know for 2014
Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Jayson DeMers
Is Your SEO Strategy Ready for Google's New Algorithm?
Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Eric Siu
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Simplify Your SEO Program With These 5 Strategies
Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Eric Siu
Lyrics Site Rap Genius Returns to Google Search
Marketing

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Jason Fell
Why the Rap Genius Story Is Really About Google
Marketing

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Ian Lurie
The Stupid Way Rap Genius Got Burned by Google
Marketing

The Stupid Way Rap Genius Got Burned by Google

Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.
Jason Fell
Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013
Marketing

Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013

A look at what people worldwide were searching for most online this year.
Jason Fell
Content Strategy: 4 Questions You Need to Ask
Marketing

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Adam Toren
How to Fix Your Website If You Violate Google's Quality Guidelines
Marketing

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
Are You 'Layering' SEO? You Should Be.
Technology

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Brad Miller
How to Create a Successful Local SEO Strategy
Marketing

How to Create a Successful Local SEO Strategy

Local SEO can deliver the most highly targeted customers to your business. But you have to do it right.
Jonathan Long
What Google 'Hummingbird' Means for Your SEO Strategy
Marketing

What Google 'Hummingbird' Means for Your SEO Strategy

Google's latest algorithm update changes the way the site interprets the way we search.
Asher Elran
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Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update
Marketing

Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update

With Google's improved ability to understand the meaning of questions, business owners will want to produce more content that answers specific questions.
Jayson DeMers