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Search Engine Optimization
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News and Articles About Search Engine Optimization
What Google 'Hummingbird' Means for Your SEO Strategy
Google's latest algorithm update changes the way the site interprets the way we search.
Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update
With Google's improved ability to understand the meaning of questions, business owners will want to produce more content that answers specific questions.
SEO Basics: Keyword Research Made Easy
Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Google's New Secure Search Means More Work for Online Business Owners
Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Tips for Ringing in Sales This Holiday Shopping Season
For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data
For marketers, this new side-by-side comparison can help drive your website's growth.
Starting a Business
3 Lessons Worth Going Back to School for
With the back-to-school season in full swing, it's a good time for all entrepreneurs to beef up their on their own business skills.
How to Read Your Website Source Code and Why It's Important for SEO
A step-by-step guide to understanding your webpage source code and how the search engines use it to determine how your site ranks in search results.
How to Use App Store Optimization to Get Attention
Making an app available is part of the equation. Helping people find it is a whole other ballgame.
How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)
So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
10 Ways to Write Content That Ranks High on Google
Please customers and search engines alike when you apply these tips to your content.
SEO Strategies That Can Hurt Your Website Rankings
Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
10 Questions to Ask When Hiring an SEO Consultant
Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
Kim Lachance Shandrow
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
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