Search Engine Optimization

Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long
How Often Should I Update My Website?
Websites

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
Mikal E. Belicove
Social Media

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Jayson DeMers
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.
Search Engine Optimization

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Jonathan Long
Ditch the Spam: Creating an 'Ethical' SEO Strategy
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
David Mercer
Your Sneak Peak at the Future of Infographic Marketing
Infographics

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
Jonathan Long
Put the Right Foot Forward When You Step Online
Web Design

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
Anca Bradley
8 Ways to Write Terrible Online Ads
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Richard Stokes
6 Things You Should Know About 'Anti-Google' Search Engine DuckDuckGo
Security

6 Things You Should Know About 'Anti-Google' Search Engine DuckDuckGo

The search could be over for a more private way to search the Internet.
Kim Lachance Shandrow
6 Steps to Take Today to Improve Your Google Search Results
SEO

6 Steps to Take Today to Improve Your Google Search Results

Start building the foundation of successful reputation management with these improvements to your website.
Lori Culwell
How to Protect Your Website From Negative SEO
SEO

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
Felix Tarcomnicu
3 Strategies to Keep Your Website Relevant to Google
SEO

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
Anca Bradley
Start Preparing Your SEO for the 'Internet of Things'
Marketing

Start Preparing Your SEO for the 'Internet of Things'

Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.
Jayson DeMers
Deciding How Much of Your Marketing Time Should Go to SEO
Marketing

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Jim Yu