Search Engine Optimization

News and Articles About Search Engine Optimization

How 'Title Tags' Can Improve SEO

Search Engine Land editor Danny Sullivan explains what HTML title tags are and how they can help your site rank better in search.

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.

What Startups Need to Know About SEO and Domain Names

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.

5 Common SEO Mistakes and How to Avoid Them

Advice for steering clear of deadly search engine optimization no-nos.

Google's 10-Minute Guide to SEO Basics

A new video packs in the top must-know search-engine optimization tips for startups.

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.

5 Tools to Take Your SEO to the Next Level

These services can take some of the pain out of search optimization while improving your website rankings.

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.

How to Build an SEO Team from Scratch

Here are the ways you can make sure search engine optimization is a top priority at your company.

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.

Five Effective SEO Strategies to Optimize Your Business Blog

Wonder why your blog isn't getting much attention? Here's how to improve your keywords, backlinks, social networking and site structure.

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