Search Engine Optimization

News and Articles About Search Engine Optimization

7 Stats Show Mobile Marketing is Crucial for Your Business
Mobile Commerce

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Brett Relander
Google's Latest Search Update is a Reminder to Focus on Quality
SEO

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
Jonathan Long
Try This Killer Tool for Driving Traffic to Your Website
National Small Business Week

Try This Killer Tool for Driving Traffic to Your Website

Here's digital marketing expert Brent Reinhard's secret weapon for optimizing websites and racking up more visitors.
Kim Lachance Shandrow
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Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.
Recruiting

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
Allyson Willoughby
SEO for Business Explained: A Conversation With Rand Fishkin
SEO

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Jason Fell
This Big Mistake Can Hurt Your Site's Search Rankings
SEO Tips

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Jason Fell
Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long
How Often Should I Update My Website?
Websites

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
Mikal E. Belicove
The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know
Social Media

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Jayson DeMers
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.
Search Engine Optimization

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Jonathan Long
Ditch the Spam: Creating an 'Ethical' SEO Strategy
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
David Mercer
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Your Sneak Peak at the Future of Infographic Marketing
Infographics

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
Jonathan Long
Put the Right Foot Forward When You Step Online
Web Design

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
Anca Bradley
8 Ways to Write Terrible Online Ads
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Richard Stokes