Search Engine Optimization

News and Articles About Search Engine Optimization

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.

5 Dead-Simple SEO Hacks to Save You Time

This tricks will boost your efficiency in attracting traffic to your site.

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

But in order to stay in Google's good graces, you need to produce high-quality content.

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.

The Stupid Way Rap Genius Got Burned by Google

Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.

What Google 'Hummingbird' Means for Your SEO Strategy

Google's latest algorithm update changes the way the site interprets the way we search.

Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update

With Google's improved ability to understand the meaning of questions, business owners will want to produce more content that answers specific questions.

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.

3 Lessons Worth Going Back to School for

With the back-to-school season in full swing, it's a good time for all entrepreneurs to beef up their on their own business skills.

How to Read Your Website Source Code and Why It's Important for SEO

A step-by-step guide to understanding your webpage source code and how the search engines use it to determine how your site ranks in search results.

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.

10 Ways to Write Content That Ranks High on Google

Please customers and search engines alike when you apply these tips to your content.

SEO Strategies That Can Hurt Your Website Rankings

Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.

10 Questions to Ask When Hiring an SEO Consultant

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.

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