Selling Online

News and Articles About Selling Online

Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

A quick guide to selling goods on the internet, from promoting your site and products to handling payments and returns.

Want to Sell More Online? How 'Split Testing' Your Site Can Help

Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
Facebook Expands Advertising Options With New 'Partner Categories'

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
3 Ways to Create More Engaging Website Landing Pages

3 Ways to Create More Engaging Website Landing Pages

How your pages can encourage customers to interact with your content and make purchases.
Twitter's New 'Cards' Include Features for Business

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
New Google Calculator Tracks Value of Mobile Marketing Efforts

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.
Using Twitter's Promoted Services

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
3 Startups Rethinking the Business of Gifting

3 Startups Rethinking the Business of Gifting

As Amazon partners with Facebook to make gift-giving easier, a look at three services that are innovating this time-old tradition.
Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Most small businesses aren't equipped to handle the demand online or over mobile, a new report says.
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

Consider these strategies if you aren't converting website viewers into paying customers.
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
How to Get Your Money's Worth From Social Media Campaigns

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
How to Drive Sales Through Social Media

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

By extending its 'Bill Me Later' option to customers of small and medium businesses, PayPal gives owners another way to encourage shoppers to spend.
How 'Do Not Track' May Hurt Businesses

How 'Do Not Track' May Hurt Businesses

Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
One Ecommerce Tool Makes Doing Business Internationally Easier

One Ecommerce Tool Makes Doing Business Internationally Easier

How Gilt Groupe uses FiftyOne to help manage overseas currencies, taxes and more.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
How Retail Businesses Can Use Gamification to Engage with Customers

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.

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