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News and Articles About Selling online

Facebook Expands Advertising Options With New 'Partner Categories'

Facebook Expands Advertising Options With New 'Partner Categories'

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Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
April 10, 2013 in Social Media
3 Ways to Create More Engaging Website Landing Pages

3 Ways to Create More Engaging Website Landing Pages

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How your pages can encourage customers to interact with your content and make purchases.
April 10, 2013 in Selling Online
Twitter's New 'Cards' Include Features for Business

Twitter's New 'Cards' Include Features for Business

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Users can display photos, app information and products for sale.
April 3, 2013 in Social Media
New Google Calculator Tracks Value of Mobile Marketing Efforts

New Google Calculator Tracks Value of Mobile Marketing Efforts

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Tool aims to help business owners estimate revenue driven over smartphones and tablets.
March 26, 2013 in Selling Online
Using Twitter's Promoted Services

Using Twitter's Promoted Services

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Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
March 1, 2013 in Social Media
3 Startups Rethinking the Business of Gifting

3 Startups Rethinking the Business of Gifting

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As Amazon partners with Facebook to make gift-giving easier, a look at three services that are innovating this time-old tradition.
December 19, 2012 in Selling Online
Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

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Most small businesses aren't equipped to handle the demand online or over mobile, a new report says.
November 21, 2012 in Selling Online
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

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Consider these strategies if you aren't converting website viewers into paying customers.
November 21, 2012 in Selling Online
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

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A trio of business-worthy alternatives to socializing product images and converting followers into customers.
November 19, 2012 in Social Media
How to Get Your Money's Worth From Social Media Campaigns

How to Get Your Money's Worth From Social Media Campaigns

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In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
November 19, 2012 in Social Media
How to Drive Sales Through Social Media

How to Drive Sales Through Social Media

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In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
November 12, 2012 in Social Media
PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

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By extending its 'Bill Me Later' option to customers of small and medium businesses, PayPal gives owners another way to encourage shoppers to spend.
October 17, 2012 in Selling Online
How 'Do Not Track' May Hurt Businesses

How 'Do Not Track' May Hurt Businesses

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Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
October 8, 2012 in Selling Online
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

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Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
October 3, 2012 in Selling Online
One Ecommerce Tool Makes Doing Business Internationally Easier

One Ecommerce Tool Makes Doing Business Internationally Easier

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How Gilt Groupe uses FiftyOne to help manage overseas currencies, taxes and more.
August 13, 2012 in Selling Online
With Local Currency, Subscriptions, Time to Test Selling on Facebook?

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

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Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
June 26, 2012 in Social Media
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

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When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
May 17, 2012 in Selling Online
Video: How Retail Businesses Can Use Gamification to Engage with CustomersPlay Video

How Retail Businesses Can Use Gamification to Engage with Customers (Video)

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Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
May 16, 2012 in Your Website
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

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Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 22, 2012 in Selling Online
Five Ways to Turn Your Website into a Sales Machine

Five Ways to Turn Your Website into a Sales Machine

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Consider these easy options for making your website a sales powerhouse.
April 16, 2012 in Selling Online
How One Small Business Redesigned its Website for Better Sales

How One Small Business Redesigned its Website for Better Sales

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A total overhaul adds sizzle to an electronics company's web sales.
February 8, 2012 in Your Website
Why Google's Privacy Changes Are Good for Advertisers

Why Google's Privacy Changes Are Good for Advertisers

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If your small business advertises with the search giant, you may soon find that your placements are even more effective.
January 27, 2012 in Selling Online

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