Selling online
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men. New Google Tool Helps Businesses Deliver Better Online Ads
BY Jason Fell
The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior. Facebook Expands Advertising Options With New 'Partner Categories'
BY Jason Fell
Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences. 3 Ways to Create More Engaging Website Landing Pages
BY AJ Kumar
How your pages can encourage customers to interact with your content and make purchases. Twitter's New 'Cards' Include Features for Business
BY Jim Edwards
Users can display photos, app information and products for sale. New Google Calculator Tracks Value of Mobile Marketing Efforts
BY Jason Fell
Tool aims to help business owners estimate revenue driven over smartphones and tablets. Using Twitter's Promoted Services
BY Ted Prodromou
Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue. 3 Startups Rethinking the Business of Gifting
BY Brian Patrick Eha
As Amazon partners with Facebook to make gift-giving easier, a look at three services that are innovating this time-old tradition. Are You Ready for the Digital Holiday Shopping Rush? (Infographic)
BY Hiten Samtani
Most small businesses aren't equipped to handle the demand online or over mobile, a new report says. How to Diagnose and Repair 'Conversion Rate' Problems on Your Website
BY AJ Kumar
Consider these strategies if you aren't converting website viewers into paying customers. Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
BY Cynthia Boris
A trio of business-worthy alternatives to socializing product images and converting followers into customers. How to Get Your Money's Worth From Social Media Campaigns
BY Jason Falls
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing. How to Drive Sales Through Social Media
BY Jason Falls
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers. PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later
BY Brian Patrick Eha
By extending its 'Bill Me Later' option to customers of small and medium businesses, PayPal gives owners another way to encourage shoppers to spend. How 'Do Not Track' May Hurt Businesses
BY Julie Cohn
Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior. Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online
BY Jason Fell
Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network. One Ecommerce Tool Makes Doing Business Internationally Easier
BY Dan O'Shea
How Gilt Groupe uses FiftyOne to help manage overseas currencies, taxes and more. With Local Currency, Subscriptions, Time to Test Selling on Facebook?
BY Mikal E. Belicove
Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce. Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them
BY Jonathan Blum
When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.Play Video How Retail Businesses Can Use Gamification to Engage with Customers (Video)
BY Gabe Zichermann
Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses. YouTube to Give Away $50 Million in Free Advertising for New Video Program
BY Jason Fell
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search. 
