Ben Crudo

Entrepreneur Leadership Network® Contributor

Bio

Ben Crudo is CEO of Diff Agency. A retailer turned technologist, he's an ecommerce expert who helps retailers win today and tomorrow.

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Latest

Growing a Business

These Are the Top 5 Threats Facing Retailers Right Now — and What You Can Do to Get Ahead of Them

Brands that confront these challenges will improve their odds of success in the year ahead.

Leadership

5 Ways Becoming a New Dad Has Made Me a Better Leader

After stepping away from work for a few months to care for my newborn, I see my role as the boss in a different light

Innovation

What Big Brands Can Learn From Mom & Pop Shops to Connect With Their Customers

As early adopters and adept users of technology, small retailers have some valuable lessons to offer their larger peers.

Marketing

If You Sell Anything Online in 2024, Make Sure You Take These 5 Steps

With shoppers craving connection, retailers that make the human touch part of their ecommerce play could find themselves rewarded.

Marketing

AI Is Poised to Change How We Shop: Here's What You Need to Know

From how we discover and verify products to how we interact with merchants, AI is set to rapidly change how we shop. Here's how businesses can stay competitive in the new landscape.

Science & Technology

AI Can Replace (Some) Jobs — But It Can't Replace Human Connection. Here's Why.

Artificial intelligence is proving to be a capable assistant in countless workplaces. But when it comes to leadership, there's just no alternative for good communication other than human touch.

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