Timothy Carter

Timothy Carter

Entrepreneur Leadership Network Contributor
Chief Revenue Officer of SEO.co

Timothy Carter is the CRO of the Seattle digital marketing agency SEO.co. He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and driving growth from websites and sales teams.

https://seo.co

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Why Is Your Backlink Profile So Important for SEO?

You can evaluate your progress by studying a number of different metrics. You can check your search engine rankings for your target keywords, your organic traffic and, among other things, your backlink profile. But what exactly is your backlink profile, and why is it so important for SEO?

How Good Is Google at Detecting Rank Manipulation?

Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank -- and appear more trustworthy than they actually are. Google, in response, has designed countermeasures to identify instances of rank manipulation and penalize or remove them, accordingly. But just how good is Google at detecting rank manipulation?

What Makes Copy Persuasive?

So what exactly is it that makes copy persuasive to an audience? And what efforts can you make to facilitate greater persuasiveness?

Should You Simply Ignore Keywords When Writing Content for SEO?

Ranking for target keywords isn't nearly as straightforward or easy. So should target keywords disappear from your campaign altogether?

Is SEO or PPC Better for Your Business?

It's a complex question, and there's no one right answer. But I can help you understand the factors you'll need to consider when making the decision for yourself.

How to Be Seen as an Expert in Anything

What does it take to be seen as an expert? It's a bit different for everyone.

How to Reduce What You're Spending on Marketing (Without Losing Results)

So how can you reduce what you spend on marketing without losing those precious results?

How to Keep Your Startup Team Adaptable

If you want your organization to remain truly agile, you'll need your entire team to be more adaptable. So how can you do it?

Is AI Going to Radically Transform the SEO Industry?

AI is already here, at least in some contexts, in the search engine optimization (SEO) industry. Should we be bracing for an industry-wide overhaul? Or is AI simply going to improve our already existing capabilities, without many long-term fundamental changes?

Why Are Most SEO Campaigns Unsuccessful?

In my experience, the majority of SEO campaigns end up unsuccessful -- that is, they don't meet the expectations of the people managing them. Why is this the case?

How to Avoid Scams in SEO

Not everyone working in the SEO industry holds themselves to high ethical standards. So what can you do to detect and avoid scams?

Why Is Link Building So Controversial?

It's loved. It's hated. It's promoted and criticized. And in my opinion, it's misrepresented and misunderstood.

Is It Too Late to Start a Podcast for Your Business?

If you're considering starting a podcast to market your business, there's still potential for you to succeed. But there's a big problem standing in your way: competition. What steps can you take to overcome it?

What is Google Page Experience, and Why Does it Matter?

What exactly does that mean for you and your site? And how should you prepare?

How to Avoid Bias in Your Marketing Reporting

If you want to make the most informed, objective decisions possible for your business, it's important to have a strategy in place to avoid bias whenever possible.

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