Setting prices: Page 2

Marketing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.

Finance

Three Tips To Set The Price Point For Your Product Or Service

You could have the best offering in the world, but without charging the right amount you will either lose money or lose customers.

Business Process

8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product--No Matter What It Costs

Bulletproof founder Dave Asprey and others on how to convince customers your price is worth it.

Entrepreneurs

Why Entrepreneurs Should Explain the Cost of Their Product to Customers

The pricing strategy integrates the cost of the product, its value to the end user and profits

Starting a Business

The Price Is Right: How to Price Your Product for Long-Term Success

Here are five things to consider when you set the price for your product.

News and Trends

10 Things to Keep in Mind to Survive the Dynamic FMCG Market

Right from machinery to the new media, the adaption is required on all the level of manufacturing, marketing and sales

Starting a Business

Is Low Price the Only Way to Lure Customers?

Most of the entrepreneurial ventures start with offering a product or service at a competitive price

Marketing

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.

Growing a Business

It's Almost Never Price When the Prospect Doesn't Buy

When they say it costs too much they are politely saying you haven't convinced them it's worth the money.

Marketing

6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win

Unless you are already Walmart, don't get sucked into competing on price.

Growing a Business

4 Things Every Entrepreneur Needs to Do the First Week of the New Year

Don't just get busy, get busy doing what is basic to growth the next 12 months.

Growing a Business

Frontier Airlines Is Learning the Hard Way That Value Is King

Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.

Taxes

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.

Business News

After Complaints, Apple Drops Price of USB-C Dongles

The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.

Thought Leaders

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.