Software

News and Articles About Software

3 Ways to Optimize Your Marketing-Automation Systems
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Justin Gray
The Benefits of In-Car Technology
Cars

The Benefits of In-Car Technology

From monitoring driver behavior to checking vehicle wear, here's how telematics software can help manage your company's fleet.
The Beauty of the GPS Tracker
Commercial vehicles

The Beauty of the GPS Tracker

It can track vehicle location, real-time movement and driver performance, dramatically increasing efficiency.
With Open-Source Software, You Don't Have to Start From Scratch
Software

With Open-Source Software, You Don't Have to Start From Scratch

These programs are a gift and can be adapted to fit your needs at a low cost.
Asha Saxena
Is the Death of Brick-and-Mortar Retail a Myth?
Retail Businesses

Is the Death of Brick-and-Mortar Retail a Myth?

Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
Gary Lee
Salesforce Launches $100 Million Fund to Invest in Entrepreneurs Building Apps On Its Platform
Salesforce

Salesforce Launches $100 Million Fund to Invest in Entrepreneurs Building Apps On Its Platform

Startups get cash and credibility. The San Francisco-based tech company gets a stake in the companies building on its infrastructure.
Catherine Clifford
5 Tips From One Nontechnical Founder to Others
Software

5 Tips From One Nontechnical Founder to Others

Start off your software company in the right direction and build a business that will draw clients to pay the bills.
Travis Parsons
3 Ways Apple Automator Can Speed Up Your Workflow
Technology

3 Ways Apple Automator Can Speed Up Your Workflow

This handy software efficiently completes unbearably redundant tasks.
Larry Alton
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Justin Gray
Basecamp's Rebel Recipe for Success: 5 Ways the Software Maverick Made Millions by Being Different
Technology

Basecamp's Rebel Recipe for Success: 5 Ways the Software Maverick Made Millions by Being Different

Here are the surprising, unorthodox strategies that helped the early software as a service pioneer rise to -- and stay at the top of -- the crowded online project management space.
Kim Lachance Shandrow
The Legacy Users You Might Meet in Enterprise Software Heaven
Software

The Legacy Users You Might Meet in Enterprise Software Heaven

Leverage the power of the champions of new technology at your company to address the resistors of change.
Himanshu Sareen
How to Know When to Bring Software Development In House
Outsourcing

How to Know When to Bring Software Development In House

Don't let sticker shock keep you from building your own development team. Outsourcing is often not the bargain it seems.
Chuck Cohn
How Small Businesses Can Embrace Big Data
Big Data

How Small Businesses Can Embrace Big Data

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,
Joanna Schloss
Your New Enterprise Sales Strategy: Forget Managers, Focus on Users
Sales

Your New Enterprise Sales Strategy: Forget Managers, Focus on Users

Meetings with big decision-makers can be hard to come by, so get your software in the hands of employees and hope they spread the word.
Sarah Austin