News and Articles About Startup basics
BY Steve BlankA pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control, writes Steve Blank.
BY Nina KaufmanAttorney Nina Kaufman on making sure you and your partners have what it takes to start a successful business together.
BY Carol TiceMany startups fail because their founders don't take the time to talk to potential customers before opening. Here are a few tips on getting feedback effectively.
BY Carol TiceThinking about starting a small business? Here's a step-by-step guide for how to launch your business in a low-risk way.